Miami show produces 50-percent sales increase for Donzi
03-01-2006, 01:03 PM
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Miami show produces 50-percent sales increase for Donzi
For the Donzi guys!
Issue Date: 3/1/2006, Posted On: 3/1/2006
Miami show produces 50-percent sales increase for Donzi
Donzi Marine reported a record increase in sales at the 2006 Miami International Boat Show.
The Sarasota, Fla.-based boatbuilder booked retail orders for 56 boats with an approximate value of $12 million. This is a 50-percent increase over Donzi’s results from last year’s Miami boat show, according to the company.
“Donzi’s sales record is clear evidence of our strategic direction and leadership position in the performance boat industry,” said Lee Kimmell, chairman and CEO of American Marine Holdings, Donzi’s parent company, in a statement.
Company executives credit their “substantial” investment in product development as the primary catalyst for Donzi’s success.
“This was the best Miami Boat Show in Donzi’s history,” according to vice president of sales Tom Kosto. “Our research told us that customers were craving new product. We stepped up and delivered an entire new line of performance boats. It is now apparent just how well they have been received.”
He said high traffic at the show and a generally strengthening market also contributed to Donzi’s success at the Feb. 16-20 show.
Among the new products introduced was Donzi’s new 27 ZR, which joins the company’s lineup of 35’, 38’ and 43’ ZR high performance models. Kimmell said this is the fourth ZR that Donzi has introduced since 2005 — all of them bred directly from the company’s World Champion offshore racing program.
Issue Date: 3/1/2006, Posted On: 3/1/2006
Miami show produces 50-percent sales increase for Donzi
Donzi Marine reported a record increase in sales at the 2006 Miami International Boat Show.
The Sarasota, Fla.-based boatbuilder booked retail orders for 56 boats with an approximate value of $12 million. This is a 50-percent increase over Donzi’s results from last year’s Miami boat show, according to the company.
“Donzi’s sales record is clear evidence of our strategic direction and leadership position in the performance boat industry,” said Lee Kimmell, chairman and CEO of American Marine Holdings, Donzi’s parent company, in a statement.
Company executives credit their “substantial” investment in product development as the primary catalyst for Donzi’s success.
“This was the best Miami Boat Show in Donzi’s history,” according to vice president of sales Tom Kosto. “Our research told us that customers were craving new product. We stepped up and delivered an entire new line of performance boats. It is now apparent just how well they have been received.”
He said high traffic at the show and a generally strengthening market also contributed to Donzi’s success at the Feb. 16-20 show.
Among the new products introduced was Donzi’s new 27 ZR, which joins the company’s lineup of 35’, 38’ and 43’ ZR high performance models. Kimmell said this is the fourth ZR that Donzi has introduced since 2005 — all of them bred directly from the company’s World Champion offshore racing program.
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