or too put over simplify my rambling comments:
It only takes 2 boats and a body of water to have a race, thats easy..
What we really want is a prime time sport..
A prime time sport is entertainment
entertainment is a buisness
A buisness will fail without customers
Our customers are the spectators, in person or watching tv etc.
With poor customer service, a buisness looses costomers.
We need to work on our customer service.