Here is my view on it....A.T.'s website is better than both Nortechs and O.L.'s who sells 2-4 times the amount of units. Websites generate 5% of the sales. Id rather have A.T. concentrate on perfecting their boats, doing poker runs, and getting their product out there, as well as talking with customers and giving demo rides. They have done a 360 since 05' as far as I'm concerned in the quality of their boats.