Where are the people who actually run the high end boats with the Mercury motors? I don't see them complaining on here. Almost all of my friends with big boats run 1075's and 850's(9 guys with the big new generation Mercs). They get to turn the key and go boating. They almost all had boats with big power from the big non-Merc names before and experienced the BIG BANG. NONE of them have blown up a Merc 1075 or 850. NONE of them will buy anything other than MERC. I'm sorry, but I'm listening to them, not people looking in from the outside.
At the end of the day, you could make an argument that it doesn't cost more to run a Merc boat: from initial purchase price of the new boat, less failures and better, faster resale. But let's not even go there. Let's say it is more expensive to run Merc.
People will pay for a superior product, reliability and resale value. Let's see at the Miami Boat Show how horrible Mercury is when you look at the Outerlimits, Nor-tech, and Cigarette booths. Let's see what the big dogs buy this winter.