You can't win on race day if you don't have the $upport of your customers. If you can't win races you can't sell boats.
Most Fountain owners are very brand loyal. That is worth more than your advertising dollar can ever buy. My guess is that you don't know these things are happening or you would put a stop to them. I hope you do the right thing by these guys. I'd love to see a post that says, "Reggie saves the Day".