Let's hope a few (two) performance boat magazines can survive and recover in this anemic industry of performance boating. Raylar as a company would like to advertise as we did in the past but the deterioration of these magazines and the high cost of advertising makes us hesitant and we become obviously suspect of the actual subscriber numbers we are given when we consider new advertising in any boating magazine. Advertisers need readers to find interested customers to support their businesses.
I think the days of magazines as the mainstay of sport and industy news is really numbered and dying with the advent of expanded internet news , Smart phone apps and forums for the various sports and industries. You even see newspapers shrinking in number and printed size as each month goes forward. It is obvious that Bonnier has a lot of magazine titles, but I don't think I would be buying any of their stock or present value as I think these actions with the try with Powerboat are an indication that their current management actions and their publication future is not look'in good!
Let's all hope our sport and industry survives and can grow again in the future! I tend to really be optomistic about the sport and future and at least we will keep our efforts up to stay a respected member of our industry and help spread the message! " Performance Boating is Fun -let's Keep it Going!"
Ray @ Raylar