Actual reads, not impressions. Impressions are the numbers of times a piece of content could have been viewed. Reads, per Google analytics, mean: 1. The visitor actually opened the story. 2. The visitor actually read the story. I'll be happy to walk you through our Google analytics if you're interested in advertising.

If you are/were in the media or marketing business, you should know this. And while 2,000 reads is by no means a big number relative to other product/market segments, it is s a solid number for a niche activity such as high-performance powerboating. Drill down to how many readers are interested in Nor-Tech center consoles and that number is meaningful, though clearly not to you.

Page views, though different than reads (they merely tell you where the visitor went next on your site) are typically three/four times reads, at least on our site.

Social media numbers can be quite gaudy and "impressive," but people "look" at social media portals. Reads do not really apply there. Speedonthewater.com is a content site.

Also, that was one story. We typically publish multiple stories each day. For example, three will go live today (it's called programming, but surely you know that) and the day is far from over.

Look, Markus, it is clear you don't enjoy our content, which you have called "cringe-worthy," and of course you have a right to your opinion—though just as clearly I don't share it.

Onward.