My observation is that a few years back, 3 to be exact, Cigarette was nearly on the skids much in the same way as Apache is now. In my husbands words in order to go fast with that much displacement it took big, big power. They then launched an aggressive marketing campaign with some new technology involved, steps or something like that, they took the marketplace by storm. Being in marketing Apache would have no problem doing the same thing. But thats a womans perspective in a mans so called hobby.