As to quality, GM has been the basis for most successful offshore inboard powerplants......so that is a given. But, they have never before ventured into the direct sale marine marketplace, preferring to cooperate with people like Mercury, OMC, Volvo and many others. By putting themselves in this new venture they are making a statement that these older relationships are secondary to them. Quality is a function of both initial construction and after sale service. GM, at present does not have a proven marine service network.......and that will be the key to their performance.
While this appears to be a minor challenge for one of the largest companys in the world.....I just read that Merrill Lynch has taken a large position in GM investment. In today's golf shirt wearing, back stabbing, corporate speak environment, this marine effort is only a pen stroke away from either proper capitalization.........or extinction...depending upon such things as corporate accounting scandals, the relative position of stars and/or the next mega-merger.
Things to ponder......................