One of the real problems with the Toshiba's that I have seen are that they BLOOM very badly. What is Blooming? It is when the whites are not controlled by the set. ALL sets bloom, but some are definatly better then others. If you put a line up the middle of the picture, one side of the line white and the other black, you will see the white intrude on the black. What does this mean in a TRUE watching condition? Loss of contrast and clarity. Again guys you have to realize that I do VERY high end video (just speced a theater for 330,000 bucks) so I am probably getting WAY more picky then most. Another reason that I like the Sony and Mits is Frankly if I was to put HDTV into any tv set most of you all would be blown away. You are not used to looking at it. It is easy to make a HDTV look good to people that do not look at it all the time. The real test especially now is how does the set look when it is not HDTV. Put a DVD and or a vcr tape in there and see how it looks.