BJM - Of course racing can help a company image, you just made a statement "BASED" on racing and aren't convinced about the product UNTIL you see them win!
BUT, some manufacturers aren't interested. WHY? Because todays racers want/need the boats for next to nothing, meaning the manufacturer would have to commit to building the boat and maintaining it. So, while being busy building boats that put food on the table, they would need to "shove" a race hull into the process and be out-of-pocket for a $100k or more, while "pushing" back the profit customers...WHEN the manufacturer can invest that same money (over the year) into other advertising methods that seem to get a better return.
So, why would OT want to do the racing thing when they are "Back Ordered" and most likely struggling to meet existing deadlines?
Just food for thought!