Yup...never promise too much from a performance aspect...becuase anything can happen in racing. That is why you have to provide a great package OFF the race course. That is the key to Motorsports Marketing. Why is it that a team who finishes 30th or worse every year in Cup racing points still has a $10-12 million a year sponsor...??Originally Posted by mr_velocity
They get basically little "TV time" and still pull big money. It's all about the other stuff. Extra TV time is a bonus, as Mr V said.