I'm sure Ford could build a safer truck......if thats what the market place requests. But I don't think we want to pay for the extra engineering and it would drive up the cost of the vehicle. Is a Mercedes safer than an Accord? I'm sure it is but it also a lot more money.
I hate reporters that try to sensationalise this kind of stuff. How about focusing on increasing driver education and testing instead? Oh yea, that would require an effort on our part and wouldn't be fair to the poor and uneducated. Let's make the government and car manufacturers responsible instead!