FOR IMMEDIATE RELEASE
Baja Marine and International Truck and Engine
Partner for a Second Year with the Lucky 7's Poker Run Tour
BUCYRUS, Ohio (June 4, 2007) - Baja Marine is pleased to announce its 2007 Lucky 7's Poker Run Tour and event schedule. In a second year of partnership, Baja Marine and International Truck & Engine Corporation have brought together a 2007 Baja 35 Outlaw boat with an International(r) CXT(tm) truck, both featuring all-new, one-of-a-kind graphics created by Baja's in-house design group. This striking duo will be hitting the road for the 2007 Lucky 7's Poker Run Tour and making stops at nearly 20 events this season, from Florida to Ontario.
During the 2006 season, the boat and truck combo from Baja and International, dubbed PokerFace, racked up numerous awards across the country, including a first-place trophy at the Jacksonville Fire & Police River Run, the honor of "Best Graphics" at the 1,000 Islands Poker Run and "Most Impressive Tow Rig" at the Chicago Poker Run. This year, Baja anticipates even more excitement with Lucky 7's.
The designers at Baja have taken the skull motif from PokerFace and incorporated it onto a 35 Outlaw, with a head-turning scheme that embodies this year's tour theme of Lucky 7's, based on the boat's new Mercury Racing's 700 SCi engines. Flames surround the namesake cards on a canvas of bright orange. "The Lucky 7's 35 Outlaw takes the detail and eye-catching design of last year's PokerFace to a whole new level," said J.R. Jenney, Baja's director of sales. "And paired with the powerful International(r) CXT(tm), this duo will dominate this summer's poker run and events circuit."
The 35 Outlaw debuted as a new model in 2006, boasting numerous amenities and signature Baja performance, becoming a top-seller. Based on customer and dealer input, the 35 Outlaw features an enlarged head, and the bulkhead was eliminated for additional cabin space. Closed mold technology and a fiberglass liner/stringer system make the 35 Outlaw a solid and quiet boat. When the poker run is over, passengers can enjoy the expansive cabin and cool off with optional air-conditioning.
This year's Lucky 7's 35 Outlaw has even more fun-enhancing features, including a 2,560-watt Clarion stereo system with Sirius Satellite Radio, four 10-inch sub woofers and four pairs of component speakers for mid-range and high frequencies. Direct and indirect LED lighting in the engine compartment and indirect LED lighting for Clarion speakers, cockpit and cabin lengthens time out on the water. Captains will thrill at the custom embroidery in the cockpit and on the four McLeod bolsters while also reaping the benefits of a GPS navigation unit, Mercury Racing CNC-machined 5-blade propellers and Mercury Systemview Race Edition for interactive monitoring of engine operating parameters.
Eddie Marine has fabricated and coated the stainless steel and billet aluminum parts for the Lucky 7's 35 Outlaw, as well as the cleat bezels, stereo amp, racking system and created a striking swim platform designed to match the boat's custom graphics. "For Lucky 7's, everything is billet aluminum that's coated the specific color of orange to match the boat," said Ed Borges, president of Eddie Marine. "We thought it would be a neat and fun project, and we wanted to pull out all the stops, especially with the swim platform."
The International(r) CXT(tm), at 21 feet, is the largest production pickup truck in the world, featuring hip-high tires and a 9-foot tall cab. This ultimate towing vehicle boasts an International(r) MaxxForce DT diesel engine with 300 horsepower, 860 ft-lbs of torque and a 20-ton towing capacity.
"The International(r) CXT(tm) can effortlessly haul large boats like this Baja, in addition to getting you to that next poker run in style," said Melissa Gauger, marketing manager at International Truck and Engine Corporation in Warrenville, Ill. "We are proud to once again partner with Baja and look forward to what we hope will be another award-winning season for the 35 Outlaw and International(r) CXT(tm)."
The Lucky 7's 35 Outlaw, towed on a Heritage Custom trailer, also packs plenty of punch thanks to its dual Mercury 700 SCis, which are custom color-coordinated to match the boat's custom graphics. The 700 SCi engine is packed with game-changing technology that results in impeccable idle quality, instant throttle response and unmatched performance throughout the 4800-5200 rpm-rated engine operating range.
"The 35 Outlaw is a solid, top performing boat-a perfect match for the new 700 SCis," said Rick Mackie, Mercury Racing's senior marketing manager. "Baja and their Mercury Racing 525 EFI-powered PokerFace 35 Outlaw Poker Run Edition stole the show throughout the 2006 poker run season. We are confident Baja will raise the bar once again with the new 700 SCi-powered Outlaw. We can't say enough about how proud we are to have our engines featured in Lucky 7's."
Baja fans can check out the Lucky 7's 35 Outlaw, its color-coordinated 700 SCis and the International(r) CXT(tm) at one of the many stops on the tour across the country. "We are excited to once again capture the full-throttle spirit of Baja with our Lucky 7's Poker Run Tour," said Dave Olson, president of Baja Marine. "This show-stopping rig is proof that Baja is synonymous with pushing the envelope in terms of both style and performance."
For more information about Baja's events and to learn more about the 35 Outlaw and the rest of the full-throttle lineup, visit www.bajamarine.com. For more information about the International(r) CXT(tm), visit www.internationaldelivers.com. For more information about the Mercury 700 SCi, visit www.mercurymarine.com.
Lucky 7's Poker Run Tour Schedule*
Tickfaw 200 Poker Run
May 18 - 20
Daytona Poker Run
Marine Center of Indianapolis Event
Captains Cove Open House
June 8 - 9
Hawkeye Boat Sales Poker Run & Regatta
Mercury Media X-Cursion
June 15 - 16
New York City Powerboat Poker Run
Jersey City, N.J.
Atlantic City Overnight Poker Run
Atlantic City, N.J.
June 23 - 24
Yachts To Sea Customer Appreciation & Poker Run
July 6 - 7
Montreal Lac St. Pierre Poker Run
July 13 - 14
Miss Croix River Run
Cottage Grove, MN
July 20 - 21
Chicago Poker Run
Thunder at the Lake Big Thunder Marine/Powerboatparty.com Poker Run
Gravois Mills, Mo.
3rd Annual TEAMBAJAMARINE LOTO FUN Day
Gravois Mills, Mo.
Mau Marine Poker Run
August 10 - 12
1000 Islands Poker Run & Shootout
Port Clinton Poker Run
Port Clinton, Ohio
August 24 - 25
Triton Marina's "Slippery When Wet" Baja Poker Run
Lake Cumberland Poker Run
Lake Cumberland, Ky.
September 19 - 20
Baja Marine Media Event
Fort Myers, FL
September 21 - 22
Platinum Invitational Poker Run
September 28 - 29
TEAMBAJAMARINE Baja Bash
Lake Conroe, TX
October 5 - 7
Thunder Marine Weekend Event
St. Petersburg, Fla.
*dates subject to change
ABOUT BAJA(r) MARINE CORPORATION
Baja Marine Corporation is the leading manufacturer of performance boats. Headquartered in Bucyrus, OH, Baja is a division of Brunswick Corporation. For more information on Baja Marine Corporation, please call (877) 321-BAJA (2252) or visit www.bajamarine.com. Baja manufactures and markets runabouts and performance boats from 19 to 42 feet.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
ABOUT INTERNATIONAL TRUCK AND ENGINE
International Truck and Engine Corporation is the operating company of Navistar International Corporation (NYSE: NAV). The company produces International(r) brand commercial trucks, mid-range diesel engines and IC brand school buses, Workhorse brand chassis for motor homes and step vans, and is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. A wholly owned subsidiary offers financing services. Additional information is available at www.internationaltrucks.com.
ABOUT MERCURY MARINE
Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2.3 billion division of Brunswick Corporation (NYSE: BC), Mercury and its 6,300 employees worldwide provide engines, boats, services and parts for recreational, commercial and government marine applications. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Mercury and Teignbridge propellers; MotoTron electronic controls; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils. In 2006, Mercury Marine's OptiMax engine was ranked "Highest in Customer Satisfaction with Two-Stroke Outboard Engines" by J.D. Power and Associates, and Mercury MerCruiser engines were ranked "Highest in Customer Satisfaction with Sterndrive Engines." More information is available at www.mercurymarine.com.
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