Sarasota, FL – April 16, 2008 Donzi Marine has launched a new line of clothing and accessories now available for purchase on the company’s website, the Sarasota, Florida-based manufacturer of high performance boats announced in a statement today.

Explained Donzi’s vice president of marketing Josh Stickles, “Over a year since the launch of the new, we’re still drawing incredible web traffic with more high-resolution performance boat images and full-screen streaming video than anyone else in the business. With the addition of the new Z-Shop, we’ll drive even more traffic with a line of stylish, high-quality products that perfectly suits the Donzi lifestyle.”

In addition to standard fare such as t-shirts, jackets, hats, towels, key chains, duffel bags, and other boating accessories, the new Donzi clothing line features many private-label “Z-Wear” fashion apparel items not available anywhere else. Noteworthy items include a full line of men’s casual camp shirts in a wide variety of colors and patterns, as well as a custom line of Swarovski crystal-studded women’s fashion items, hand-made in California exclusively for Donzi.

Donzi promises an even wider array of merchandise in the near future, including ladies swimsuits and men’s board shorts, a greatly expanded line of caps and visors, and more. Said Stickles, “Our new Z-Shop is just the latest addition to a branding campaign that has spanned the decades. In the 1980s, Donzi was paving the way not just with performance boats, but also with designer cologne and its own credit card. Today we’re taking it to the next level with a line of premium goods worthy of our customers, our product line, and our heritage.”

In business since 1964, Donzi Marine builds over 25 models of pleasure boats ranging from 16 to 43 feet. These include the ZR line of race-bred high performance boats, the tournament-proven ZF fishing series, and the innovative ZFX line of performance center consoles. The company remains true to its heritage, still building the legendary Classic line including the original 1960s-era 16 Classic. Donzi is a division of American Marine Holdings, which also operates Pro Line Boats, a market leader in recreational saltwater fishing boats.

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