MIAMI, FL – (August 22, 2012) – Deep Impact, the Miami-based manufacturer of high-performance luxury powerboats, has appointed two seasoned executives. Steven Koss – Plant Operations Manager and Orlando Santos – Purchasing Manager have been brought on board to assist with the 13 year-old brand’s restructuring and long-term growth. Koss offers a wealth of boating knowledge and more than 30 years of business experience, most recently with Power Play, Cheetah Cat and Platinum Power Boats.

Santos, also a key asset with 28 years of experience rose through the ranks within Cigarette Racing. He began his career as a Rigger and throughout his term at Cigarette moved positions from Quality Control to Parts Manager, Purchasing & Stock Room Manager
Both Koss and Santos are both well-known Industry Veterans and we are very excited to have them on board.

The latest strategic move by Deep Impact’s CEO, Lazaro Hernandez and General Manager, Tim Gallagher has been brought on to apply his formula for success to help forge the future of the brand.

Since acquiring the company in 2008, Hernandez has spent his first twelve months observing its culture and influencing outside factors. Over the last two years, Hernandez has implemented a strategic management and repositioning sales structure, restructuring the supply chain, improved production efficiency and adding three new models to Deep Impact’s seven boat catalog over the next year. The acquisition of Koss as Plant Operations Manager and Santos as Production Manager has Deep Impact further poised to emerge as leading provider of high-performance, high-end boating solutions. “I am thrilled to welcome Koss and Santos to the Deep Impact team,” says Hernandez. “Beyond their industry contacts, both Koss and Santos each bring over 20 years of quality marine experience from which Deep Impact can immediately benefit. We are being built in the tradition of legendary boat builders of the past and as a result I can honestly say that Deep Impact is a legend in the making today. In addition to having two key personnel changes, our new factory will make our production line much more efficient and increase our customer service. It is a major step forward.”

About Deep Impact:
Deep Impact is a Miami-based renowned manufacturer of high-quality, high-performance sport-fishing powerboats that utilizes the factory direct sales method. With a revolutionary double-step hull, high-tech materials, seamless finish and European design, Deep Impact’s boats offer both superior performance and sublime luxury. For more information, please contact 877.628.9394 or visit