Sponsorship Demographics Needed on OPA

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08-10-2007, 05:19 PM

johnnyoffshore

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Sponsorship Demographics Needed on OPA

We have a few potential sponsors lined up, but they want some demographics of OPA Racing and its fan base, questions they have are like:

Audience profile?

Age groups?

Marital status?

How many male/female?

Race?

Incomes?

Education?

How many own automobiles and how many?

How many own boats and how many?

Media outlets and exposure?

Advertising the OPA does and where?

How much access do the fans have?

Things of this nature.

Any info, advice, and/or help you could offer would be greatly appreciated!

08-10-2007, 06:28 PM

Ron P

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Audience profile?
60% male 40% female

Age groups?
15 to 55

Marital status?
Yes for most

How many male/female?
I doubt anyone knows the number of fans nationally.

Race?
Race what?

Incomes?
75K avg

Education?
Some college

How many own automobiles and how many?
97% own one or more autos

How many own boats and how many?
42% own boats

Media outlets and exposure?
Magazines, local print, some radio, some tv

Advertising the OPA does and where?
Web based.

How much access do the fans have?
Total access at no charge.

Things of this nature.
Those are just guesses, I doubt anyone has ever done a real survey to get the real numbers.

Any info, advice, and/or help you could offer would be greatly appreciated!