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  1. #1
    Registered C M R's Avatar
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    Apr 2003
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    Ohio / Georgia
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    Sponsorship Pricing

    What the talk of racing sponsorships I also feel that it can be extremely valuable for businesses. With having a traveling billboard there are multiple events you could do to get to secure sponsorships. I'm looking at getting into a P-5 boat and want to start approaching prospective sponsors now to see what I can get.

    The type of sponsors I'll be targeting will be the smaller companies.

    My question is what are the price points you should figure, when trying to secure a sponsor?
    What are some of the dollar amounts I can ask for/expect to get?

    What I was thinking for when approaching a prospective sponsor is to break it up into 3 categories.

    Executive Sponsor - Name of company across boat, on trailer, t-shirts, covered in all literature, ECT. ECT. ECT.

    Intermediate Sponsor - Med. Sized logo of Sponsors Company on boat, covered in all literature, t-shirts

    Personal Sponsor - Small company logo on boat (if available), 2 T-Shirts

    This is just something I've been thinking about. Figured someone could shed a little advice from there experience.

    Thanks.

    David

  2. #2
    VIP Member VIP Member AugiePensa's Avatar
    My Boats:
    1996 Wellcraft Scarab
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    Sep 2002
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    JERSEY,
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    Hey Dave, for me...I'll take almost anything right now until I can prove that my boat will get a load of press and air time.
    P4-13 Team THE JERSEY BOYZ OFFSHORE RACING, Wazzup Racing Engines. OPA/ SBI/APBA/UIM. PRESIDENT: The Jersey Boyz, VICE-PRESIDENT: OPA RACING, The Great South Bay Racing Association

  3. #3
    Racer Racer 2 Trick Rick's Avatar
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    34 Sea Ray Sedan, 30ft Vicious Super Stock Cat, 22 Baja Caliber, 10ft Ceaser Cat
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    I figured a budget for the year and used that as a starting point. Than brake the boat up into sections (or %)

    Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use.

    Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet . I'm just looking for enough money to cover the Travel, Gas, Hotels and food.

    Hope this helps.
    When I die, I want to go peacefully like my Grandfather did, in his sleep -- not screaming, like the passengers in his car

  4. #4
    Registered C M R's Avatar
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    Augie/Rick

    Thanks for the feedback.

    Rick- I'm thinking the same thing I'm not looking to line my pockets, I'm just going to be looking for money to cover some of the expenses$$$.

    I'm going to work on it.

    Thanks!

    David

  5. #5
    Registered
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    1999 Phantom SVL13 WE HAUL BOATS - 29 Mirage TEAM 5-31 WHOZ YOUR DADDY OFFSHORE RACING
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    May 2006
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    Tuckerton, NJ
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    Quote Originally Posted by 2 Trick Rick View Post
    I figured a budget for the year and used that as a starting point. Than brake the boat up into sections (or %)

    Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use.

    Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet . I'm just looking for enough money to cover the Travel, Gas, Hotels and food.

    Hope this helps.
    How do I get in line for the $5500.00 guy? What I have found is one friend who cut me a deal on the purchase of the boat in exchange for his company name on it and one company that offered intercoms at cost with free install for there name placment. I thought that was not to bad with the boat still on the trailer and not having run a race yet.


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