Early last week Justin Humphrey of Positive Trim—a relatively new boating lifestyle apparel company in Southern California—asked me if I’d mind sharing the new Positive Trim video that he recently released following a video and photography shoot on July 3 in Lake Havasu City, Calif. I clicked on it thinking I’d drop it up on the speedonthewater.com Facebook page and be done with it.
Well I was wrong. The well-produced two-minute, 18-second video caught my eye and I wanted to learn more about what went into the classy video that mixed boats, babes and brand awareness so well. In all honesty, I was fairly surprised with the production value compared to a lot of content that gets sent my way, so I asked some questions and got a few answers.
First, the video was produced by Carter Bahde of Havasu Media Productions and the photographer in the video—the one responsible for the images in this story—was Lake Havasu ace cameraman Tom Leigh of Tommy Gunn Images. The owner of the sport outboard-powered DCB Performance Boats Mach F26 catamaran was Tim Miller, who works at Maxed Out Marine in Lake Havasu, and the models were two of Humphrey’s friends.
Miller, who picked up the 2001 26-foot sport cat powered by twin Mercury Racing OptiMax 300XS engines in early June, said he was excited to be a part of the shoot.
“I knew Justin through a friend I work with and he was looking for a cool boat so he asked about using something from our shop,” Miller explained. “I don’t usually need much of an excuse to take out the boat, and because we’d been so busy that I hadn’t been able to use it much, I volunteered the DCB.
“We had a lot of fun doing the shoot, which lasted about four hours,” he continued. “I think we started filming in Thompson Bay around 3:30 or 4 p.m., from there we had a chase boat that followed us to Three Dunes. We found a beach around there to shoot more stills and videos, then we wrapped up and headed over to the Channel to catch the sunset. The girls seemed to have fun doing the shoot—they were even asking me to go faster in the boat.”
Miller said seeing the finished video was really cool, especially because it didn’t take long to produce. It helped that his boat was a focal point.
“It was an easy choice to work with Carter—he’s the man when it comes to boating videos and Havasu real estate videos,” Humphrey said. “He has done dozens for RiverDavesPlace.com and he is only like 20 years old! (He actually turned 19 recently.) His style matches well with our brand because his videos are fresh, clean and very professional.”
Humphrey said he really just wanted to put together a cool lifestyle video tying the brand into performance boating and creating some buzz around the products and the lifestyle he loves. Assuming the next one (and the one after that) continues to generate excitement and drive people to the Positive Trim website and social media accounts, Humphrey plans to do more videos.
Count me in for a sneak peek when you do Justin.
Former Powerboat editor Jason Johnson was an integral part of the magazine staff from 2005 through 2011, utilizing journalistic integrity and experience in and around performance boats to report on all aspects of the go-fast lifestyle. The award-winning writer resides in Southern California and is the executive editor and co-publisher of speedonthewater.com.