The Official Baja 2012 Lineup
 

Copied from another forum.......

23 Outlaw, 26 Outlaw, 247 Islander, 277 Islander


There will be very few options as most options were made standard for 2012. They come with a choice of these hullside colors: Habanaro Orange, Thunder Blue, Fly Yellow, Dragon Red, Pirate Black, Satin White, Dark Platinum.


The 247 and 23 Outlaw will be the same prices as will the 26 Outlaw and 277 Islander, that way we only have 2 prices and the customer decides which works for him. Simple for the 1st year.

Baja Marine
1653 Whichards Beach Rd.
Washington, NC 27889

That sure is some wizz bang marketing right there!

Lame!

..............

I started working for Baja in 1984 in Ohio, and I think Chris Craft, and Wellcraft owned the performance boat market share at that time, but Baja soon took over. We sure enjoyed a long run at the top, and even in 2008 we still had a 40% market share for performance boats.

Keep posting what you want to see in the new Baja's, and hopefully they are reading.....

XT

I don't think any of the performance boat companies are doing well right now. I give the guys in charge at Liberty/Baja credit for trying to bring it back to the market in probably the worst scenario possible.

Nothing bigger than a 26 footer? What is the thinking behind that?

I never thought the 23 Outlaw was a very good seller. Seems like it wasn't much less than the 25 Outlaw.

Twins aren't selling. Fountain and Donzi both build twins in the 30-35' range.

Exactly right...You go to buy a boat - if you want a single motor you get a Baja, if you want twins you choose from a Donzi or a Fountain. Simple marketing for a simple time. If done properly (and Craig Barrie explained to me a little bit of the theory behind it all) this could be a great way to keep Baja alive. Back to the basics...Entry level single motor boats that are well built and fiscally achievable to larger masses. Sounds like a decent strategy to me.

I find it funny that not too long ago on Sunsation boats forum they had a discussion about bringing back an entry level boat in the 23-26 ft. Range and they were trying to say they couldn't make a profit by doing that.

I found it ridiculous, glad to see someone has fate in a smaller line up tho.

Obviously you weren't paying attention when they gave the run down on color options. They come with a choice of these hullside colors: Habanaro Orange, Thunder Blue, Fly Yellow, Dragon Red, Pirate Black, Satin White, Dark Platinum.

I picture me, you and Dave sitting in a bar naming the new colors. "Arrrrrgh! Lets call it Pirate Black Matey!"

:food-smiley-009:

I thought the 23 was definately overpriced, but they sure built a sh*tload of them so they must have been selling.

Well, that's awesome IMO. Corner the market on a single engine performance boat. Let's face it, we all love our Baja's, but fact of the matter is they are the Mustangs of the water. Inexpensive (comparatively speaking) performance, which is great. You can't deny one of the best selling, longest running production cars marketing theory- attainable speed. I hope Baja can successfully make a come back, personally I hate the fact that the company that made my boat went under, even if what I own is a TOTALLY different boat, style, build. Sounds like somebody finally stepped up and put the majority over the minority. Kudos Baja in 2012!

I don't care if you are buying a Geo, a Mercedes, a Cigarette or a Stingray, nearly EVERYBODY wants to spend their hard earned money on something that not EVERYONE else has (even if it is perceived). You want to be able to pick options that best suit your boating style and tastes. "I'll give up the billet shifter and k-planes for docking lights and switchable exhaust." To say everything is standard, just buy the boat and lump it, I don't think that will fly with the Baja folks.

Just going off the info supplied by the OP'ster. Maybe this is not the case.