General question about classifieds
#23
Re: General question about classifieds
This thread is very intresting, our dealership is a sponsor of oso and most of our new and used boats are in the classifieds, with no price. After reading everyones responses I think we will start pricing our used boats. New boats are a whole diffrent story. We sell Baja, Eliminator, and we just signed up with Donzi. Both Baja and Eliminator say advertising price is fine as long as it is RETAIL,(how many of you guys would call on a 30 outlaw that we had advertised at $183,000.00 or a 26 daytona at $120,000.00), everybody knows these boats sell for alot less. I just feel like if we put these high prices in our ads people will think we are crazy and not call us any way. Just thought you all would be intrested in looking at this from a diffrent view.
Thanks, Brody Thomas
Thanks, Brody Thomas
#24
Re: General question about classifieds
Originally Posted by abwatersports
This thread is very intresting, our dealership is a sponsor of oso and most of our new and used boats are in the classifieds, with no price. After reading everyones responses I think we will start pricing our used boats. New boats are a whole diffrent story. We sell Baja, Eliminator, and we just signed up with Donzi. Both Baja and Eliminator say advertising price is fine as long as it is RETAIL,(how many of you guys would call on a 30 outlaw that we had advertised at $183,000.00 or a 26 daytona at $120,000.00), everybody knows these boats sell for alot less. I just feel like if we put these high prices in our ads people will think we are crazy and not call us any way. Just thought you all would be intrested in looking at this from a diffrent view.
Thanks, Brody Thomas
Thanks, Brody Thomas
As far as no price listed, I usually skip right over the ad.
Last edited by Harper220; 03-24-2006 at 11:36 AM.
#25
Platinum Member
Platinum Member
Re: General question about classifieds
I pass if there's no price. How can you not have an asking price in mind, I don't get it? It's typically a pretty big factor when browsing classifieds.
No price, NEXT...
No price, NEXT...
#26
Platinum Member
Platinum Member
Re: General question about classifieds
Originally Posted by abwatersports
(how many of you guys would call on a 30 outlaw that we had advertised at $183,000.00 or a 26 daytona at $120,000.00), everybody knows these boats sell for alot less. I just feel like if we put these high prices in our ads people will think we are crazy and not call us any way. Just thought you all would be intrested in looking at this from a diffrent view.
Thanks, Brody Thomas
Thanks, Brody Thomas
On a side note, when I see an ad from a dealer without a price, I don't pay any attention to the ad.....far too often, a dealer will post a pic of an "example boat," that may not even exist, then they want to put you into something else that's "just like it." I like to look at and examine the particular boat that's for sale, not one that may or may not be like it.
#27
Registered
Re: General question about classifieds
Originally Posted by abwatersports
This thread is very intresting, our dealership is a sponsor of oso and most of our new and used boats are in the classifieds, with no price. After reading everyones responses I think we will start pricing our used boats. New boats are a whole diffrent story. We sell Baja, Eliminator, and we just signed up with Donzi. Both Baja and Eliminator say advertising price is fine as long as it is RETAIL,(how many of you guys would call on a 30 outlaw that we had advertised at $183,000.00 or a 26 daytona at $120,000.00), everybody knows these boats sell for alot less. I just feel like if we put these high prices in our ads people will think we are crazy and not call us any way. Just thought you all would be intrested in looking at this from a diffrent view.
Thanks, Brody Thomas
Thanks, Brody Thomas
Its a sales tactic .. trolling for suckers
#28
Re: General question about classifieds
Originally Posted by abwatersports
This thread is very intresting, our dealership is a sponsor of oso and most of our new and used boats are in the classifieds, with no price. After reading everyones responses I think we will start pricing our used boats. New boats are a whole diffrent story. We sell Baja, Eliminator, and we just signed up with Donzi. Both Baja and Eliminator say advertising price is fine as long as it is RETAIL,(how many of you guys would call on a 30 outlaw that we had advertised at $183,000.00 or a 26 daytona at $120,000.00), everybody knows these boats sell for alot less. I just feel like if we put these high prices in our ads people will think we are crazy and not call us any way. Just thought you all would be intrested in looking at this from a diffrent view.
Thanks, Brody Thomas
Thanks, Brody Thomas
One of the most basic fundamentals of sales is that people don't buy unpriced items and they don't ask.
Sounds like this thread will have a very positive influence on your ability to move boats, and your use of OSO as a marketing medium will pay a greater dividend in sales than you had seen with unpriced inventory on display.
#29
Registered
Re: General question about classifieds
if i want it and i think i can afford it and i'm ready to buy, then i will call...
if i'm still kicking tires, i won't bother to call.
that said, i'm still put off by no prices and agree with cig daze
if i'm still kicking tires, i won't bother to call.
that said, i'm still put off by no prices and agree with cig daze
#30
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Join Date: May 2002
Location: St Johns, FL
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Re: General question about classifieds
Originally Posted by CigDaze
How about printing a reasonable, realistic price then. To hell with MSRP, it's a bogus number that no one pays attention to.
Who knows if the mfr really knows, wants to know, or even cares what their new boats go out the door for?