Zudnic

I'm working on writting a proposal for our marketing plan. When in production, we did community festival events and in store sampling. With the no booze at poker runs and most of OSO people have kids, family boating. What drinks are in your coolers non-alcohol?

Reason I ask, my company has been approached to merge with a smothie beverage drink maker. So believe we could make a nice cold refreshing beverage for boating, both kids and adults alike. Since the new company there management would take over. Hence why want to lock in a Red Bull style Guerrilla marketing plan....... O.K its really for them to pay for my boat and boating activities!

If you organize poker runs. How many boats and people show up?

Thanks in advance..

Formulabill

JACKSONVILLE POKER RUN has 120-150 boats a year in the run. Last year temps were 97 deg. all four days. Gallons of bottled water in every boat.
On FRIDAY & SATURDAY night party we feed about 600 people.

VelocityMark

And we are all looking forward t it Bill see you then. We carry lots of water and I like to drink Gatorade when its real hot.

thisistank

Hmmmmmm, non-alcohol drinks.....hmmmmmm....yea, I'll have to get back to you on that one.

Zudnic

Good info... The people we are talking with make a tropical smoothie drinks. SCOPE Corp membership is $200 per year and those members according to their site get to put their banners up at all events. Kick in a couple extra bucks to hand out; Collapsible cooler with an assortment of, frosty drinks filled with fresh fruit and other healthful ingredients to keep you refreshed, hydrated, and nourished in the coolest way possible! Would be good exposure for us within poker run crowd........ Yeah, I'm practicing so it does'nt sound like I'm getting a public company to fund my toy's and summer fun!

Tanks awsome boat is another inspiration for this marketing plan......

BillR

Flavored Ice tea
Lots of flavored waters

bluellama

The 1000 Islands Poker run has 150+ boats.
Pomegranate Tea, or a Raspberry Pomegranate mix.
Something fairly light, and tart is what I like if I'm thirsty, heavy and sweet won't work if it's really hot.

glassdave

iTrader: (1)

same here, stuff thats to sweet dosent get it for me when its really hot out. Actually i drink plain club soda with a few lemmons or limes in it, go through a gallon or so in a day pretty easy, habbit i picked up years ago since i didnt want anything sweet and a dont drink while i'm boating.

pullmytrigger

mostly Nestle Ice Tea in cans and bottled water with the odd Coke thrown in for a day on the boat.

We usaually buy 12 Ice Teas, 12 waters and a 6 pack of Coke......(A..Cola )

ReggieRaft

Bottled water and for me its seltzer.