Mercury did it – and it hurts
 

For years there has been a semi-black market for Mercruiser engines, drives and transom assemblies. Merc created this monster themselves. The price of a complete engine package was far less than the sum of the components (at dealer price). Hence the proliferation of the “package splitters”, my company included. This was pretty much limited to the production stuff, the blue motors never did pencil out that way. Ebay and street prices on this stuff was an embarrassment for a dealer trying to quote out of the price book.

This year’s annual price change was a shocker!! They dropped the price of Bravo transom’s well over 60%, the HP transom is now the same price as the standard one. The Alpha Gen 2 dropped over 70%. It no longer makes sense for someone to purchase an engine package and split out the components. Any Merc dealer can now be competitive with this stuff. The drives are still a bit higher than today’s street price, but in the range of reality.

Big picture, I don’t think this is bad for the consumer. But it does hurt a handful of us as dealer cost on the transoms is a fraction of what they were worth before the Holidays. And we have a s--t load of them. I sold one when we re-opened on Jan 5 for a fair 2008 price to another dealer not knowing about this, in fairness I am going to have to give him some $$ back.

So – in the near term look for some really good deals on this stuff as guys like me try to clear the shelves. :(

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do you know if they dropped the price on a bravo 3 ?



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Fully agreed, many times for friends I would quote my price on a part and we would pull up e-bay and find it new in a box, for less than I pay, and I don't mean for little stuff either.

It is my feeling if brunswick wants to even survive this depression they are going to have to make boating affordable to the AVG (now broke) Joe.

Sucks that there wasn't any warning so that you weren't stuck with a bunch of inventory with high costs. Sorry to hear that....

So lets see your "deals".

List price on Bravo transoms is now $2592 for either standard or HP, we will sell them for $2200 - and throw in a world famous BAM T shirt :)

The factory price decrease is actually 65%

I just found out I need 2 sets of XR upper gear sets (OW167XXX). I'm told list price on those just went up considerably. Got any of those from last year inventory laying around???? :)

Well put Mark! :drink:

Hopefully it won't hurt for long and a more level playing field will benefit your business and the consumer. Merc's prices have needed a hair cut for some time.

Good news for me, im in need of 2 HP tramsom assys.