That will drive boat prices down even more.
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yes it is possible that the buyer has already seen or will look at other ads. the point is that they do that on their own. it is not the job of the people you are paying to advertise with to drive business to your competitor. if I pay to have a mass mailing or email sent out to all my leads and they then use that list to send out leads for my competitors I would be pissed. they have done just that. An ad was paid to be put on boattrader and a lead contacted the advertiser and boattrader has taken it upon themselves to use that lead to then send competitors to that lead. besides being unethical it is just sleazy business.
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Originally Posted by compedgemarine
(Post 3539670)
yes it is possible that the buyer has already seen or will look at other ads. the point is that they do that on their own. it is not the job of the people you are paying to advertise with to drive business to your competitor. if I pay to have a mass mailing or email sent out to all my leads and they then use that list to send out leads for my competitors I would be pissed. they have done just that. An ad was paid to be put on boattrader and a lead contacted the advertiser and boattrader has taken it upon themselves to use that lead to then send competitors to that lead. besides being unethical it is just sleazy business.
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The subject of the email from BT was " More boats just for you in Jasper,Alabama". Body read "We saw you were interested in a boat on our site,here are some more that you may be interested in",then links to boats my local competitors have.I am paying this site to advertise my boats,not my competitors.
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I looked at a boat in Austin,TX, on BT. Couple days later same thing with "other boats similiar in Austin". Couple days later they sent another, happens twice. I believe this was in May or June.
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Perhaps BT feels it needs to better serve their viewers, this practice would serve that. However in reality the viewers do not directly pay the bills, the advertisers cover that. IMO this practice will lead to a decline in paid listings, which in turn will lead to a decline in viewers. Just not sound biz in my book. Be interesting to see how it works out for them.
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I think what boattrader is doing is completely wrong.
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Originally Posted by Griff
(Post 3540005)
I think what boattrader is doing is completely wrong.
its a no brainer |
Originally Posted by Griff
(Post 3540005)
I think what boattrader is doing is completely wrong.
I agree though it is completely unethical for BT to drive customers anywhere. |
when no one uses bt anymore,they might get the picture.i for one will not list with them until they change that practice.:bsflag::bsflag::bsflag:
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