Sportboat Magazine Winter Issue on Newsstands
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01-22-2012, 06:45 PM
#33
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Location: Pensacola Beach, FL
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Earlier in this thread, I found myself defending Powerboat, my competitor, when I came on to let people know about Sportboat on newsstands. Mildly ironic and very entertaining.
Magazines are a reader's medium. In other words, if you enjoy reading in and of itself, you probably like magazines. The internet is a "looking" medium, meaning you come to it primarily to find information through text and photos. That's why the stories on speedonthewater.com are typically short and to the point.
That's also why a thread with lots of great photos will capture far more viewers than one with an important story.
I certainly don't know everything about the online world, but I have been working online since 2000 for Boats.com. The numbers back the points I just made.
Multiple magazines covering a single marketplace are a sign of a healthy marketplace. And competition breeds a better product. For both of those reasons, I want Sportboat's competitors to thrive.
Magazines are a reader's medium. In other words, if you enjoy reading in and of itself, you probably like magazines. The internet is a "looking" medium, meaning you come to it primarily to find information through text and photos. That's why the stories on speedonthewater.com are typically short and to the point.
That's also why a thread with lots of great photos will capture far more viewers than one with an important story.
I certainly don't know everything about the online world, but I have been working online since 2000 for Boats.com. The numbers back the points I just made.
Multiple magazines covering a single marketplace are a sign of a healthy marketplace. And competition breeds a better product. For both of those reasons, I want Sportboat's competitors to thrive.
01-22-2012, 10:14 PM
#35
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Pstort, when the time is right, and it won't be all that long, I think we can put together digital issues. The development of tablets, in a sense, has given magazines a new life and I agree with you that Sportboat, again at the right time, needs to get on board with digital issues.
The sooner the better.
01-31-2012, 10:44 PM
#37
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Gold Member
02-01-2012, 08:22 AM
#40
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CorrespondentThread Starter
It's a ways off, but we hope you like the summer issue even more.
