Pier 57 bought by Shogren???
 

I just went to Pier57 (NEW) website and they have Shogren boats on there and when you click on contact info it shows Shogren IL address.

www.pier57.com

what's up??

Just got this email about it. Good deal for everyone :



Shogren Performance Marine & Pier 57 Merger Puts Performance Boating into High Speed


WAUKEGAN, IL, Feb. 15, 2012 – Shogren Performance Marine has successfully completed a merger with Pier 57, joining industry-leading sales with top tier service. From its headquarters in Chicago, Sjogren will take over day-to-day operations of the new company and will maintain a sales presence in Counce, TN.

“We’re very excited about this opportunity,” explained Scott Sjogren, founder of Shogren Performance Marine. The new Pier 57 is committed to being the best and biggest dealer ever, where the buying, selling, servicing and overall client experience will be second to none.”

The combination gives boaters a single point of exclusive access to the best brands in the business: Cigarette, MTI, Checkmate, MYCO, Eagle and Mercury Engines exclusively, along with a great selection of used boats.

“I feel very good about the merger of our businesses. Scott's a very driven and motivated guy, and he'll bring a ton of new energy to things,” commented David Woods, founder of Pier 57. “We're gonna keep doing what we do well. But now we're doing it together, which makes it even better. It's all good!”

“It makes perfect sense to combine the best performance boat salesman I know in David Woods with the best retail operator in the business in Scott Sjogren,” offered Fred Kiekhaefer, President, Mercury Racing. “Complementary talent, leading boat brands and outstanding consumer relationships…it's a brilliant combination, and I’m glad I’m on their team.”

Staffing within the merged organization will remain the same, continuing to deliver the exceptional service and attention to detail that customers of both businesses have come to expect.

“Cigarette Racing is strongly committed to the dealer model because we recognize the immense importance of a complete and well-managed sales and service offering, and these guys are two of the best in the industry,” said Skip Braver, Owner, Cigarette Boats. “Their reputations are exceptional.”

“We chose to adopt the Pier 57 name with our merger because of its well-known brand position and for long term branding opportunities we see within the high performance powerboat industry. This collaboration begins a new chapter—leveraging our combined strengths and well-known histories,” added Sjogren.

About Shogren Performance Marine

Shogren Performance Marine is headquartered in Chicago, Illinois. Founded by Scott Sjogren in 2003, the company has received numerous industry awards and is a recognized leader in performance boating sales and service.

About Pier 57

David Woods founded Pier 57 in 1994. Located in Counce, TN, the company is a factory authorized dealer for MTI and Cigarette Powerboats, and also carries a large selection of pre-owned powerboats and classic cars.

- # # # -

For More Information Contact:

Scott Sjogren

Pier 57

3830 Sunset Ave.

Waukegan, IL 60086

847-336-9037: Office

Email: [email protected]

Website: www.Pier57.com




Pier 57
3830 Sunset Ave Waukegan, IL 60087
www.pier57.com 847.336.9037

i just got the same email ,
that's great new's

I saw that as well....interesting.....you shopping Mark?

Always!!!! You? :lolhit:

Very cool ,I wish them the best.

Cool... That's gonna be a powerhouse organization. Best of luck to them !!!!

No mention of nor tech on press release or on the new website wonder what's up.

Never did business with Shogren but have with Pier 57.
Wish the best to the new company.

Ditto here. I bought my Donzi from Pier 57 back when they sold those! I'm proud to have the Pier 57 decals on my trailer. It's hard to picture David Woods partnering with someone but I guess it makes sense today.

Sooo, did Sjogren become Shogren so that everyone would be able to pronounce it? :)

Matt's article notes that they can no longer carry Nortech since they are a direct competitor to MTI.....

Ironic, Scott used that same argument for keeping Nortech over Sunsation (both are in the center console business) yet you would think with so few cats being sold and the CC business on overdrive that the true competition would be between Cigarette and Nortech for their CC lines......hmmm.

I think Shogren has represented every builder in the industry by now! He has a great business going so this should be a good move for both David and Scott.

cool:)

Good Luck.

It should also be noted that nor tech sells direct while I believe cig only sells through it's dealers. I personally enjoy working directly with the manufacter no middle man to deal with

Shogren Performance Marine will be changing their name to Pier 57 in Waukegan Illinois also.

They will be handling the full line of new Checkmates, Cigarettes, and MTI . Just those Performance brands only.

What a move and excited to be part of it.

done shoppin.....just gotta do some sellin :lolhit:

I'm a little confused. Is it an equal partnership or did one take over the other? If there was a take over, who took over who?

Either way, glad to see two great dealers joining together to make a stronger business :ernaehrung004:

It is listed as a merger and both teams/sides will stay intact according to the email I got. Sounds like a partnership which in theory should cut costs and allow both guys to stay afloat since this economy is gonna suck for many years to come...

x 2!!!

Wow. Two of the best joining forces will only make them better. Good luck to all.

I knew it!!!