Mercury Racing Logo Revised
 

It's not as newsworthy as the 540 engine, but Mercury Racing unveiled its new logo on several products at the Miami International Boat Show. What ya think?

http://speedonthewater.com/in-the-ne...g-logo-revised

I don't like it. That throttle body looks small too and what's up with the 496 spark arrester? Anyway, it's going to make our 525s look out-dated. :(

Sucks- Cause I like the older one that is on all the dry sump 6 drives

The logo that Jason is referring to is what's on the valve covers in that picture, as opposed to what you see here:

https://www.google.com/search?q=merc...+logo&tbm=isch

http://ih.constantcontact.com/fs043/...=1111255321301







As for the 520/540 engines..
...while I agree that the throttle body looks a little giraffe like, that actually improves air flow ever so slightly. It's all fly-by-wire stuff and it looks like the motor for such takes up a little more real estate than the older linkage assembly.

AND the "496" metal cage flame arrestors actually flow better than the K&N and other foam elements; especially when you peel off a couple layers. (Raylar tested such some time back.)

I like the Old Logo.

I like it! I think it is a little refreshing and looks more modern. I like the emphasis on the word "Racing"

Older logo looks better. I don't like the way the 540 engine looks. The 500 and 525 looked so much better.

It's OK. I would rather they unveil a new 1500 QC4V that runs on 100 octane or less, but a logo is just as good I guess.:rolleyes::picard1:

I saw it on the new 520 at the AC boat show. The logo was no big thing. I was more interested in seeing the 8.6L? With manifolds and short risers rather than headers badged as 520hp.

I was talking with Eric at the Merc booth yesterday about the short throws on all the new stuff. The extra length is a requirement of cables.
New to me.

http://farm4.staticflickr.com/3700/1...10572421_h.jpg

ETA: this is a company with a lot of products. Like all large companies, they need constant refreshening of the brand.
Look how many different sizes, applications and marks are in this one shot.