What is Sjogrens website?
 

I found this site but it doesn't look like the right one.

Sjogrenent Enterprises Homepage - Sjogrenent Enterprises

That's the only one I found too - was on it just the other day. Not much there...

He is no longer selling boats?

That is what I was wondering after seeing the web site. I don't remember reading anything.

Matt Truilio had an article about Mystic and buried in the middle of the article he mentioned Scott Sjogren was moving on to a different industry. I brought it up and Matt said Scott wasn't ready to mention his next endeavor yet.

Think about it, if you are reselling used I/O powerboats.......How can you sustain a sales model with dwindling sales year after year (new I/O boats)? The Mystic stuff had potential but then again how many new boats are you going to be able to sell and support your overhead?

I was thinking the same. It almost seemed like Scott was a partner, in some capacity, with Mystic. More than just a dealer. I also thought he had a lot of influence in the design of the Mystic CC's

Third paragraph of the story—not even close to "buried—after the John Cosker quote:

"High-performance marine industry veteran Scott Sjogren, who partnered with Cosker in the development of the company’s M4200 and M3800 center consoles and handled all sales of the center consoles as well as three M4400 catamarans during his relationship with Mystic, has sold his exclusive distribution rights back to Mystic and is moving on to other business ventures."

That pretty much answers most questions in this thread. As for what Mr. Sjogren is doing now, he didn't share that with me. But he's succeeded in most things he's done so I have no reason to believe he won't again.

Full story link for those who didn't read it, https://speedonthewater.com/in-the-n...port-catamaran.

Come on Matt- what is the definition of buried......."3rd paragraph one liner" :D
Certainly wasn't a headline like "Sjogren leaving marine industry"

The general definition of buried, by journalistic standards, is "hidden deep within a story." The story in question started with a single declarative sentence lede, followed by a two sentence quote from the story principal, John Cosker, followed by the graph on Sjogren's exit, which was followed by Sjogren's quote. While you have an opinion, no professional journalist I know and respect would call that "buried."

Yes, I could have written "Sjogren Leaving Marine Industry." But in my judgement, that was the second-most important part of the story, which is why it was second. Mystic Building A Dealer Network was the bigger news, and it's news I've continued to follow. Most recently, https://speedonthewater.com/in-the-n...port-catamaran, a little more than a month ago.

That story was handled professionally. I'm sorry if its structure disappointed you. My guess—and I could be wrong—is that you're disappointed that where was no "dirt" or negativity regarding the marine industry. But that's just a guess. I could be wrong.

That is funny.

Matt are you going to try and contact him in the future to see which way he is heading? He was a large dealer for many years. Wouldn't mind to know where some of his mechanics and such went.

I'll go with your journalistic expertise........

Part 2- While there has to be more to the story, personally I don't care as I didn't buy a boat from him and never set foot in any of his facilities. Sjogren is just another boat dealer that made a few big splashes in the industry and is no longer in the business.
Pier 57, Shogren, Arizona/Oregon whatever, LCM, Hideaway were all at the top of their game for a while.

From what I was told first hand of how he drilled Pier 57 into the ground after the "merger", this seems fitting.

In Oct of 15 I bought my second Fountain from him [ was all ways good to deal with for me and fair ] he had just bought a building about 20 miles west of where he was and in the process of moving he said he was downsizing and his mechanic was going to operate under a different name I forget in the same building .

Fake News Fake News :bananalove: Sorry Matt- couldn't resist with that all over the new now. :ernaehrung004:

All in good fun and all good. While I believe term "fake news" has been hijacked from its original definition of "online news deliberately designed to mislead" to any news story that doesn't support a given reader's opinion, it has had the positive effect of keeping journalists honest and on their toes. And there's nothing wrong with that. :)

The service end from there shut down coming up on 3 years ago. The one guy left and tried on his own but did not last for very long.

I'd guess the service side (mechanical) is very crucial to the bottom line of a boat dealership. Warranty work is great and you get paid whereas customer paid invoices will be at the mercy of the economy. If a guy's boat needs a motor and he doesn't have the money then the boat will simply sit idle, with nothing else being done either (other winter upgrades). For a place that doesn't actually boat for 6+ months a year this is perfect time to have the mechanics working all winter. The sales model is decent, make 10% commission on someone elses boat (no floorplan necessary). If you can take trades/sell new inventory then that is great too but all the channels need to be flowing money back to the owner or the overhead will end up consuming all the profits.

I'd want to see actual sales numbers on new boats before ever considering owning a dealership. I'd bet there aren't 50 new performance vees sold in the US every year, probably 30-40 cats. The CC market is obviously stronger and the lines get blurred between fishing/performance so that would be a harder number to determine. Go crazy and say 100 performance boats a year and 200 performance CC's. Still on 300 boats a year nationwide. If you are a huge dealer do you nail 5-10% of those sales (15-30 boats)? With factory direct sales I'd bet the amount of dealer sales is a sad number and this is with decent interest rates, reasonable gas and a robust economy vs. recession, $4 gas etc.

I think if you look at the current dealership cycle, those that are the most successful (At least on the surface) have multiple income streams from outside the dealership itself.

What is the old saying: If you want to make $1million spend $3million...

engine side warranty work is fine but will add warranty work work thru the boat manu's can be really bad. Will not mentioned any names but in my day as full blown marine service center - I have been stiffed by many boat manu's for unpaid warranty work completed by me and or my my shops. Some went of biz - some filed BR and some changed owners and some flat out stiffed on the warranty claims. Not all but many. I have been their in the past to experience more than one could stand.

I have heard that story before.........boat companies not paying warranty work.

I meant warranty work as in Mercury Marine (assuming they pay!).

Cap'n Nabber's made me pay for warranty work and then I was reimbursed by Donzi.