Polaris buys Boat Holding LLC
 

https://www.bloomberg.com/news/artic...-ll-buy-a-boat

Interesting news from the Off-road giant now dipping there hands back in the water.

hmmm...hopefully they have better luck then when they were in the PWC market which they got out of in 04.....but then again they are buying Godfrey/Hurricane and Rinker which i see in just about every small lake i've been too so if they can improve on the mfg process they may have a good shot at it

Interesting move.

note the Yamaha power hanging off the back of that pontoon......805mm is a lot of scratch and once you compete with Brunswick you never use Mercury power if you have other options.

While pontoons/cruisers might fit the current boomer market trend, you wonder how many more you can sell before the boomers downsize into retirement mode.