Point taken guys, but for my story I was doing follow-up work/vetting for a press release from a company with which I had no previous relationship. I can't just slap up a press release and assume it's accurate so I called Pepe. I also called John Clarke to confirm and get a quote about it. It is my story so I can present it as is and no way I'd call it a puff piece. That would be using superlatives to describe how wonderful it is that someone is trying to do something with a rather historic brand for our industry. If the owners had a problem with my story, I would have heard from them. I didn't not, just two emails from a partner and the PR person thanking me for the story. In fact their exact words were: "Looks great. Thanks for the support." and "Hey Jason... nicely done... thanks!"

I guess it's a good thing you're not the ones running the new company who may take offense to showing another side to a story. In my opinion, I can have one but you won't find it in my news story, the new ownership group is likely secure enough legally and mentally with their position, business model and future that having a rant from the former owner at the end of the story doesn't both them.