Cigarette - The American Offshore Laughingstock
 

Let me just start this by saying I LOVE(D) Cigarette! Everything about it. Eat, sleep, Cigarette. Just love(d) the brand. yada yada (its true).

Now that that's out of the way...Cigarette is DEAD. Literally the embarrassment of offshore. A master class in completely dismantling a legendary brand in a year. This will be an HBS case one day!

How do we top a DW cat with a Cigarette sticker slapped on it? (#QUALITY)....oh, well we just take a PWC from another manufacturer, dismantle it, slap cigarette stickers on it, put tape over the HIN - and pass it off as our own! We'll even claim that we can't show the whole jet ski because its not coast guard certified! We'll go even further and have our CEO claim that we engineered it in house! (ps. since when does cigarette engineer water pumps?). If they continue pulling these stunts so publicly - what else are they doing that we don't even see?

$2 million dollar boats held together with zip ties. Boats that don't pass sea trials. #QUALITY! Not to mention the #merch and #apparel - built to the same quality and standards as their boats (translation: likely to disintegrate during shipping). Cigarette is a joke.

Cigarette right now is more entertaining than any reality show on TV. Like reality stars, they think they're god's gift to society, when in fact they're a complete joke. And its working! It's a train wreck and I can't look away. I can't. Stop. Watching!

So who's joining the Cigarette Racing Club?

does this mean old school cigarettes are worth more? I’m going to say…YES. When they were legendary. My asking price just went up!!!

I snapped this screen shot last week on Facebook before they deleted it, I don't think their social media manager knows the brand very well!

https://cimg5.ibsrv.net/gimg/www.off...4822a89009.png

When you're a millenial, 87 is the same thing as the 70s, right?

That's hysterical. I saw one on FB or IG a while back where they posted a random picture of a "Cigarette" but it was actually another manufacturer. Wish I could remember where I saw it posted.

It was a NorTech in Germany with AMG decals

Afraid to say it, but millenials are getting older now.

Gen Z Born 1997 – 2012 yrs old 11 – 26
Millennials Born 1981 – 1996 Yrs Old 27 – 42

I guess that's true. Time flies when you don't know what gender you are.

https://cimg6.ibsrv.net/gimg/www.off...9a438e3bce.jpg

and this from F.B. A racing club for a brand that isn't racing ?
. "Experience the power, prestige, and performance of Cigarette Racing Club. Follow @cigaretteracingclub to stay up to date on membership launch date. "

and this marketing. How much sleekness id too much ?
" Too much sleekness"