At this point with the outboard cats, there are so many models at such high prices. If they sell a couple a year, I think they're still making good money with those big margins.

My question is why no one has entered the market on the budget side of things to undercut competitors. The only one I can think of is the Trick 23, but that boat is too small for many. Hellkats looks to have been value oriented, but prices seem to have gone up quite a bit under their new ownership. I get that fixed costs are high, but there's gotta be some room in the market between a $350k PP 280 and a $135k Trick 23.

its just like everything that has shot up in price from automobiles to a decent hotel . people keep paying it so it keep going up.

reminds me of Key West Worlds. It's always been pricey but became OUT OF CONTROL during covid. When Covid was over, people kept coming and kept paying ridiculous prices, so the prices stay stupid.

So did this actually happen? What did we miss if so?

The introduced a revamp of the 42 Huntress. Not sure what happened to the new model release "plans," but nothing new was revealed.

lol add this to the list along with the PWC and cat

...

Considering the cost to build a boat and keep the lights on, the prices are NOT insane.

For roughly $1.5M–$2.5M, you’re typically getting:

• A fiberglass hull pulled from an existing mold (the biggest R&D cost was paid off years ago).
  
• Hand-laid composite construction — skilled labor, yes, but largely unchanged manufacturing methods since the 1990s.
  
• Off-the-shelf propulsion:
  • Mercury Racing outboards or sterndrives
    
  • ECU, controls, and driveline supplied by Mercury
    
• Limited original engineering — most builders are integrators, not developers.
  
• Minimal crash, durability, emissions, or regulatory testing compared to automotive.
  
• Tiny supplier ecosystem — many parts are marine-adapted versions of existing tech.
  
• Interiors that are custom-trimmed but mechanically simple.
  
• Essentially: a semi-custom assembly of existing components around a legacy hull design.
  

Once the mold exists, every additional hull is just material + labor + margin.




For the same money in the automotive world, you’re buying something fundamentally different:

• Clean-sheet engineering programs costing hundreds of millions.
  
• Fully developed bespoke powertrains (Koenigsegg builds its own engines; Rimac builds its own battery and motor systems).
  
• Carbon fiber monocoques produced with aerospace-level tolerances.
  
• Robotics, autoclaves, CFD validation, crash simulation, and physical testing.
  
• Vehicles engineered to survive:
  • Global homologation
    
  • Crash standards
    
  • Emissions laws
    
  • NVH targets
    
  • Thermal durability cycles
    
• Millions of dollars spent on software, controls, aerodynamics, and validation.
  
• Components designed from scratch — not selected from a catalog.
  

A hypercar company is fundamentally an engineering firm that also happens to sell cars.

Hypercar manufacturers spend their money designing things that have never existed before.
Boat manufacturers mostly spend their money building things we already know how to make.

For 2 million I can get a bunch of fiberglass bathtub , some electronics and hang 5 bolt on engines in the back.
For the same price I can get a pretty bad ass hypercar.

You`ll never convince me a Boats is hard or expensive to build.

How about the trend away from fiberglass and more towards carbon/Kevlar? Or the trend away from cheap wood and towards more expensive composite material? Or the price of an outboard motor today vs 10 years ago? Have you seen the price on a qc4v package? How about the quality of interiors vs 10 years ago? How about the quality of sound systems vs. 10 years ago?