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Sponsor Rivals

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Old 02-22-2003, 10:55 AM
  #1
Kent Perroux
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I am starting a new thread from a comment Chris Reindle made.

Quote:
Originally posted by Reindl Powerboats
That is why we built the One Design Class.

I think it would help the sport grow if the teams were larger or paired together. ie. Tommy Bahama went to an F2, SCL and maybe even a One Design team and said... lets make all these the Tommy Bahama boats, and for now we will just cover your paint, but if it helps land a huge sponsorship deal, we will all prosper. Just an Idea, any thoughts?

In marketing you are always looking for ways to maximize exposure, face time, product loyalty, etc.

In the early years of NASCAR and drag racing, it was the FORD/Chevy/Mopar components that fans most associated with their favorite teams. If you check with many new fans, (with the exception of the motorheads) most fans associate their favorite teams with the product sponsors. Do a cursury check at a next race asking fans which is their favorite team. Most likely it will be the sponsors' name. (Nascar is more weighted to the driver, but they all know the sponsor). A smaller percentage will know Ford/Chevy, etc.

Anyway, in the product wars, we see Coca-Cola and PEPSI in head to head commerical battles, the new designer drink commericals battleing head to head and we used to see a big battle between the cigarette companies. Many fans suport the product sponsors they follow in racing.

These sponsors battle on TV spending millions in advertising, why don't they battle more in racing? NASCAR is so big, with so many different sponsors, they all get mixed in the soup. We see "Home Depot" fighting for 1st place against "Viagra" and "Dupont". Which product is your favorite? It could be all three or none. You possibly do not get as much fan loyalty as you would if you had the front three being companies from the same market.

What if a class could court certain market segments? I know, the sponsor money for Offshore is already limited and hard to come by and many are luck to get whatever they can get. This is just a theory, so bear with me. The one-design is probably the best, if not the only class that could have a real chance at such a program.

Fans have very strong opinions to products they own, or support. Just look at how some of us boat owners strongly support our manufacturer, even if the boat has many problems, some of us will fight our best friends to save the reputation of our dear boat manufacturer.

Picture having a class, where "Stolichnaya" is passing "Absolute" on the outside while "Smirnoff" cuts in on the inside of the turn for a win! Different markets could be courted each year. Beer, Clothing, Stores (Can you Imagine Norstoms beating Tommy Bahama? My wife might even start going to the races).
 
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Old 03-20-2003, 09:14 AM
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Kent,

From a writer's standpoint it would sure make for great writing. I could certainly see a Chevy/Ford/DC battle. GM is already heavily involved and the Viper engine is being used on a few projects already.

Interesting Ideas.
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Old 03-20-2003, 10:07 AM
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hummmmm like nick carter's donzi vs o-town's donzi!!!!
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Old 03-20-2003, 11:23 AM
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Joey,

Exactly like that.
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Old 03-20-2003, 11:32 AM
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i'll call you later CR
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