Will OSO put Performance Magazines out of business?
11-24-2003, 06:14 PM
#22
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Originally posted by Audiofn
Eventually I am going to say that all writen media is going to shift to the internet. The costs would drop substantially as there is no more printing cost, and no shipping costs. The can get the info to the customer in a much more timely manner.
Eventually I am going to say that all writen media is going to shift to the internet. The costs would drop substantially as there is no more printing cost, and no shipping costs. The can get the info to the customer in a much more timely manner.
I am in the printing industry and yes I have to say it is a hard business. Our company has it hands into the internet also. Both printed and other media.
How many times you go and search out an item, read a little about it, then request a catalog or brochure?
Almost any and everything that I search outand am serious about I request catalogs.
In our productions runs our order catalogs, overs as we call them, are increasing substantially with our mail runs.
It is not uncommon for our customers to ask for 20,000-50,000 more non addressed personalized messaged catalogs to use for call in orders and mostly internet orders.
I do agree that the internet may have or will reduce paper printing to some degree, but it will not do away with it. I feel in some circumstances it will even increase paper printing with internet usage.
JMT
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11-24-2003, 06:54 PM
#23
Geronimo36
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I have let a few of my subscriptions run out.
I got tired of Powerboat Mag. I felt like it was and advertisement for Bob Teague, and the articles weren't interesting anymore. how many times can they have the 382 fastech as a cover story.
Just my opinion.
I got tired of Powerboat Mag. I felt like it was and advertisement for Bob Teague, and the articles weren't interesting anymore. how many times can they have the 382 fastech as a cover story.
Just my opinion.
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