Attracting new sponsors
 

What is the best way to attract new sponsors? Do you still have to beg for it even after winning every race?

Re: Attracting new sponsors
 

Lots of phone calls. It can be done but they aren't gonna come looking for you.

Re: Attracting new sponsors
 

As Mark put it. The prospective sponsor wants to know what's in it for them and what the return on investment is for them. That is the first point you have to make, and you can't blame them for that...

Re: Attracting new sponsors
 

Here is a heads up:

The Adams Mark at Daytona Beach has just been purchased by Hilton and the name will be changed to reflect that as well as a $2,000,000 renovation.

In my humble opinion it would be a prime time for an OFFSHORE expert, with a few Freeze Frames DVD's to approach their marketing department.

It could replace (temporarily) the lose of St Cloud (undergoing renovation thru 2005).

Re: Attracting new sponsors
 

JefferyB - I am the new sponsor for Herbott/Swipes racing team. From my little bit of experience, if you can find a product to sell at the races.... given to you at no charge.... so that the initial sales belong to you and your race team.... and the repeat business goes to the sponsor would be ideal. Once the sponsor gets the market place hooked on their product line, then the money per race will come together for the following year or even in a couple months. Couple problems, you have to find a product as such and have the people/staff to sell the product while at the races and events in order to raise money for your team. Don't dismiss how many dollars your team could raise on a small ticket item. Think of cleaning products, dock lines, soft drinks, food related items etc. Hope this helps.