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Marilyn DeMartini Powers Up With Powerboat P1

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Old 02-12-2008, 04:11 PM
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Default Marilyn DeMartini Powers Up With Powerboat P1

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PR Power – We Run at Full Throttle!” - Contact: Marilyn DeMartini 954-564-7234


MARILYN DeMARTINI POWERS UP WITH POWERBOAT P1


As the Powerboat P1 World Championship reaches out to the U.S., inviting race teams, manufacturers and sponsors to join its ranks, the new management team has recruited the PR and marketing services of Marilyn DeMartini.

“There is a great synergy in adding Powerboat P1 to my agency,” says DeMartini, “I was extremely impressed by the circuit’s professionalism—it is truly a ‘world class experience!’ Given P1’s success in Europe and vision for the great international potential of offshore powerboat racing. I am delighted that we seemed instantly in sync in our marketing strategies. I am enthused to be Powerboat P1’s representative in the U.S.!”

DeMartini’s agency is expanding to do business as PR Power with a new website, www.prpower.biz, to launch soon. Long-time marine industry veteran, Tony Esposito, will be joining DeMartini to work on Powerboat P1 and other agency clients. “Marilyn and I have been looking for the right opportunity to combine forces for years. Powerboat P1 has been producing the type of professional offshore racing events that U.S. promoters have only dreamed about. This combination is pure kismet.”

Powerboat P1 Sales and Marketing Director, Robert Wicks comments: “We were impressed by Marilyn’s great enthusiasm for the sport and her understanding of what we intend to achieve on a global scale with P1. Her business will form part of a broad PR and marketing strategy for The Championship by engaging specialist agencies and representatives in all of our key territories. P1 is delighted to be working with Marilyn and appreciate the related expertise that Tony Esposito will bring to The Championship.”

PR Power will act as the U.S. press office for The Championship, working directly with London-headquartered Powerboat P1 Management, to package and disseminate the circuit’s news. The agency will also work to further establish Powerboat P1’s presence in the U.S. by developing team and sponsorship opportunities.

DeMartini has become a fixture in the powerboat market over the past ten years. She started with the Drambuie On Ice World Champion Super Cat Team and worked with industry leaders like Speedvision, Cigarette Racing Team, and now Outerlimits Powerboats. She is also a columnist for Extreme Boats Magazine, has written for numerous trade and consumer publications and has been a co-host and producer for American Powerboat Television.
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Last edited by OSO News; 02-12-2008 at 04:18 PM.
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