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Formula Boats and Sea Tow Announce New Partnership


Formula Boats and Sea Tow Announce New Partnership

Old 02-19-2020, 10:44 AM
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Default Formula Boats and Sea Tow Announce New Partnership

SOUTHOLD, N.Y. – February 18, 2020 – Formula Boats and Sea Tow Services International have announced a new partnership that provides boaters with extra Peace of Mind on the Water. As part of Formula’s five-year manufacturer’s warranty, Sea Tow Gold Card membership now comes standard and provides all new Formula owners with access to the country’s leading fleet of on-water assistance vessels and captains. The membership includes 24/7 nationwide coverage with towing, fuel delivery, jump starts and more, providing the added protection that every boater deserves.

“Sea Tow is committed to making boating fun and safe for everyone, just as Formula is. Our values align and, together, it is our goal to continue breaking down the barriers that keep people from boating as often as they’d like,” said Sea Tow CEO Joseph Frohnhoefer III. “Cars come standard with roadside assistance – so should boats. Formula is an innovative and forward-thinking partner that will allow us to do just that. It ultimately reduces the cost of boat ownership because, should a new Formula owner need on-water assistance, they’re covered. It’s a fantastic benefit to introduce as we head into a new decade of boating.

The new partnership applies to all new Formula boats, beginning with 2020 models and beyond.

“The five-years of Sea Tow membership is the perfect complement to our five-year product warranties and Vessel Vanguard subscriptions,” said Formula’s Director of Product Support/Consumer Affairs, Mike Boyd. “It’s of great value to our customers. We strive to elevate our brand and the customer experience with every boat that leaves our factory. Sea Tow membership coming standard with our boats allows Formula owners to make the most out of their time on the water without having to worry about the unexpected.”

Sea Tow and Formula are looking forward to a bright future and a well-received concept.

“We’re thrilled to be working with Formula and to provide that extra Peace of Mind on the Water to their boat owners,” Frohnhoefer said. “We believe that this is the turning point in the evolution of boating and that this approach to partnership will help boaters do what they enjoy most – spending time out on the water.”


About Sea Tow Services International, Inc.
Sea Tow Services International Inc., better known as Sea Tow®, is Your Road Service at Sea®. Since 1983, Sea Tow has been the innovative leader of on-water assistance, servicing the United States, Puerto Rico and the U.S. Virgin Islands. Members are provided with a 24/7 direct connection with Coast Guard-licensed captains should they need help. The pioneering concept, founded by Captain Joseph Frohnhoefer, was established in Southold, NY when the United States Coast Guard ceased response to non-emergency assistance calls.

In addition to on-water assistance, the network handles salvage and recovery, and responds to natural disasters, environmental hazards and oil spill cleanups. Sea Tow also promotes boating safety as does the 501(c)3 organization, the Sea Tow Foundation, and its members save on boat insurance through Sea Insure®.

Visit seatow.com to learn more.

About Formula Boats
Formula Boats by Thunderbird Products is a family-owned company located in Decatur, Indiana, producing boats that are world renowned for beautiful styling, advanced engineering and exciting performance on the water. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as today’s premier powerboat.

Crafted in a modern, 600,000 square-foot boat building facility, each Formula model for the past 48 years has been fashioned by exclusive designer John Adams. His unique vision and company history reflect the constant evolution of forward-looking product, demonstrated most recently in the Super Sport Crossover with the proven Formula FAS3TECH® hull. Other trendsetting models include Crossover Bowriders, Bowriders and luxurious Performance Cruisers and Yachts.

Through six decades of ongoing advancement in marine manufacturing, Formula’s tradition of excellence continues to surpass expectations with the ultimate goal of providing consistently gratifying experiences on the water with family and friends. Formula continually develops innovative new products, pushing the boundaries of conventional thought to create a superior result. Through superb design, advanced engineering and use of the finest components and materials, Formula delivers the ride, performance and first-class amenities expected in today’s premier luxury powerboat.

Media Contacts:
Formula Boats
Scott Smith | [email protected]

Sea Tow Services International, Inc.
Cindy McCaffery | [email protected]
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MrOffshore (05-10-2020)
Old 05-10-2020, 08:34 PM
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Awesome to hear this...something a new owner can actually use!!
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Old 06-01-2021, 07:43 AM
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Does Sea Tow have and special deals for older Formula boat owners?
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Old 06-01-2022, 10:57 AM
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good deal
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Old 02-09-2023, 01:04 AM
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Old 02-09-2023, 07:01 AM
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Good but someone that buys a $500K or more boat and can probably afford $200 a year membership
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AmiableDave (02-10-2023), Pure Energy (02-12-2023)
Old 02-09-2023, 09:08 AM
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Is that a Formula being towed in that picture?
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105Fountain (02-09-2023)
Old 02-09-2023, 11:10 AM
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Sea Ray?
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Old 02-10-2023, 11:28 AM
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On the surface this sounds good. But all it is is mandating insurance and the customer flips the bill with the cost hidden in the sales price.
Most new boat owners finance their boat. The finance company mandates that you buy insurance to protect THEIR investment. The insurance companies that I have dealt with sell tow insurance that is the same as Seatow and towboat at a 3/4 savings. For instance I have progressive insurance and pay $50 a year for towing.
Let the new owner dictate what he wants. Don't dictate what the owner has to have.
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