Sponsorship Pricing
What the talk of racing sponsorships I also feel that it can be extremely valuable for businesses. With having a traveling billboard there are multiple events you could do to get to secure sponsorships. I'm looking at getting into a P-5 boat and want to start approaching prospective sponsors now to see what I can get.
The type of sponsors I'll be targeting will be the smaller companies. My question is what are the price points you should figure, when trying to secure a sponsor? What are some of the dollar amounts I can ask for/expect to get? What I was thinking for when approaching a prospective sponsor is to break it up into 3 categories. Executive Sponsor - Name of company across boat, on trailer, t-shirts, covered in all literature, ECT. ECT. ECT. Intermediate Sponsor - Med. Sized logo of Sponsors Company on boat, covered in all literature, t-shirts Personal Sponsor - Small company logo on boat (if available), 2 T-Shirts This is just something I've been thinking about. Figured someone could shed a little advice from there experience. Thanks. David |
Hey Dave, for me...I'll take almost anything right now until I can prove that my boat will get a load of press and air time.
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I figured a budget for the year and used that as a starting point. Than brake the boat up into sections (or %)
Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use. Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet :D. I'm just looking for enough money to cover the Travel, Gas, Hotels and food. Hope this helps. |
Augie/Rick
Thanks for the feedback. Rick- I'm thinking the same thing I'm not looking to line my pockets, I'm just going to be looking for money to cover some of the expenses$$$. I'm going to work on it. :D Thanks! David |
Originally Posted by 2 Trick Rick
(Post 2486965)
I figured a budget for the year and used that as a starting point. Than brake the boat up into sections (or %)
Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use. Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet :D. I'm just looking for enough money to cover the Travel, Gas, Hotels and food. Hope this helps. |
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