Pfizer Corp. ( NYSE PFE ) is making the announcement that today VIAGRA will soon be available in liquid form and will be marketed by Pepsi Cola ( Pepsi Botteling group NYSE PBG ) as a power beverage suitable for use as is, or as a mixer under the name " Mount and Do."

Pepsi's proposed ad campain suggests: " It will now be possible for a man to literally pour himself a STIFF one"