MISS GEICO in the News
04-13-2007 | 08:31 AM
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MISS GEICO in the News
GEICO Makes a Splash With Monster Marketing and Partnership With AMF Offshore Powerboat Racing Team
INTRODUCING: 'Miss GEICO' -- The Fast & Funky Lady of Speed
WASHINGTON, April 12 /PRNewswire/ -- Friday morning, GEICO, the fastest- growing U.S. auto insurer, is set to introduce the newest member of its lively racing family, "Miss GEICO," a raging phenomenon with bold tactics to match the team she represents -- AMF Offshore Racing, LLC.
"This lady is the epitome of all that's perfect about this partnership," said John Haggin, owner of the AMF Offshore team. "She's innovative, inviting and ready for action, a true reflection of our fan base and GEICO's target boating audience."
For GEICO, that audience is ever-growing. The fourth-largest private passenger insurance company in America, GEICO (a wholly-owned subsidiary of Berkshire-Hathaway) has more than seven million policyholders. "We're very pleased to launch Miss GEICO's new season. We know she'll be popular with racing fans," said Ted Ward, GEICO's vice president of marketing.
Partnering with performance-driven organizations such as AMF Offshore Racing is a natural evolution for GEICO's marketing machine. "Our boats are the best in the business. The engines we have on the water are unparalleled in their power and durability," said Haggin about his water rockets. Powered with the same turbine engines that flew missions in the first Gulf War, "Miss GEICO" is a catamaran poised for performance. "There's no compromising for our team," Haggin said. "Whatever it takes to be the best, is what I commit to our team -- this sponsorship takes that commitment to the next level."
Can They Be Related?
Miss GEICO is a relative, as it turns out, of GEICO's original gecko, a proper, pristine chap, best known for his British accent and consideration for customers' concerns. The opposite may be true of his rambunctious cousin, "Miss GEICO." She's racy and ready for action. If GEICO's gentleman gecko connotes the security customers can count on as part of the GEICO family, "Miss GEICO" is spreading the message that all drivers can find a world-class ride with GEICO behind them.
"AMF Offshore is racing to win," Haggin said. "That means arming ourselves with the best talent and technology in the sport of offshore racing. Our team is made up of the best people the industry has to offer, our boats are the fastest on the water - and this partnership with one of the country's premier corporate structures now solidifies our ascent to the top of our class."
Schedule of Friday's Unveiling: Get Up Close and Personal with Lady Lizard "Miss GEICO," the newest member of the GEICO Family
10:00 a.m.: Media "sneak peek" of the fastest offshore powerboat on the water, "Miss GEICO."
Immediately following - Noon: Presentation of Miss GEICO
GEICO Headquarters
Government Employees Insurance Company
One GEICO Plaza
Washington, DC 20076
For more information, or to get up-close to Miss GEICO, call Kanika Tomalin at 727-742-7108.
Complete engine specifications for the AMF Offshore "Miss GEICO" turbine- engine powered boat follow.
Specifications: AMF Offshore "Miss GEICO"
2007 Miss GEICO MTI.
Builder: Marine Technologies Incorporated
Materials: Composite, Carbon, Epoxy
Length: 44 feet
Beam: 10' 6
Weight: 10,000 lbs
Fuel: 500 Gal Capacity
Type: Jet- A, Kerosene, Diesel
Engines: Lycoming T-53 703 series
Drives: BPM, Surface
Horsepower: 1850 x 2
Propellers: Precision, High Strength Alloy
Rudder: Carbon Stainless,
Paint: House of Colors, EFX
Performance: 185+ MPH
GEICO - AT A GLANCE
GEICO stands for Government Employees Insurance Company and the name goes back to GEICO's first customers in 1936 who were government employees and military personnel. Founder Leo Goodwin went into business determined that he could deliver automobile insurance at reduced prices by selecting prime customer groups and marketing directly to them. Goodwin succeeded in driving down operating costs and passed on the savings to policyholders up front as discounts. GEICO continues to find ways to manage its business costs in order to offer savings to customers today. GEICO is ranked the number one U.S. property casualty insurer by the American Customer Satisfaction Index.
Customer Base
-- 7 million auto policyholders and growing
-- GEICO insures more than 12 million vehicles
Size and Scope
-- GEICO is the fourth-largest private passenger auto insurer in the
United States
-- The third-largest property/casualty insurer in the world (Berkshire
Hathaway/GEICO global revenues)
-- The fastest-growing major auto insurer in the U.S., with policies-in-
force growth of 10 percent in 2006.
-- $21.9 billion in assets as of 12/31/06.
-- More than 20,000 associates
-- 12 major offices around the country
-- Provides 24-hour service, 7 days a week, 365 days a year
-- Four affiliated companies meet insurance needs of all types of drivers
Leadership
Tony Nicely, Chairman, President and CEO, GEICO
Lou Simpson, President and CEO, Capital Operations
Berkshire Hathaway Connection
In 1996, GEICO became a wholly-owned subsidiary of Berkshire Hathaway, headed by Warren Buffett, one of the country's most successful investors. For the past two years, Fortune magazine has named Berkshire's property-casualty insurance operation the most admired in the country.
Financial Strength
GEICO/Berkshire Hathaway and its affiliates (GEICO General, GEICO Indemnity and GEICO Casualty) enjoy the highest ratings in the industry for financial strength and claims-paying ability:
http://sev.prnewswire.com/sports/200...2042007-1.html
INTRODUCING: 'Miss GEICO' -- The Fast & Funky Lady of Speed
WASHINGTON, April 12 /PRNewswire/ -- Friday morning, GEICO, the fastest- growing U.S. auto insurer, is set to introduce the newest member of its lively racing family, "Miss GEICO," a raging phenomenon with bold tactics to match the team she represents -- AMF Offshore Racing, LLC.
"This lady is the epitome of all that's perfect about this partnership," said John Haggin, owner of the AMF Offshore team. "She's innovative, inviting and ready for action, a true reflection of our fan base and GEICO's target boating audience."
For GEICO, that audience is ever-growing. The fourth-largest private passenger insurance company in America, GEICO (a wholly-owned subsidiary of Berkshire-Hathaway) has more than seven million policyholders. "We're very pleased to launch Miss GEICO's new season. We know she'll be popular with racing fans," said Ted Ward, GEICO's vice president of marketing.
Partnering with performance-driven organizations such as AMF Offshore Racing is a natural evolution for GEICO's marketing machine. "Our boats are the best in the business. The engines we have on the water are unparalleled in their power and durability," said Haggin about his water rockets. Powered with the same turbine engines that flew missions in the first Gulf War, "Miss GEICO" is a catamaran poised for performance. "There's no compromising for our team," Haggin said. "Whatever it takes to be the best, is what I commit to our team -- this sponsorship takes that commitment to the next level."
Can They Be Related?
Miss GEICO is a relative, as it turns out, of GEICO's original gecko, a proper, pristine chap, best known for his British accent and consideration for customers' concerns. The opposite may be true of his rambunctious cousin, "Miss GEICO." She's racy and ready for action. If GEICO's gentleman gecko connotes the security customers can count on as part of the GEICO family, "Miss GEICO" is spreading the message that all drivers can find a world-class ride with GEICO behind them.
"AMF Offshore is racing to win," Haggin said. "That means arming ourselves with the best talent and technology in the sport of offshore racing. Our team is made up of the best people the industry has to offer, our boats are the fastest on the water - and this partnership with one of the country's premier corporate structures now solidifies our ascent to the top of our class."
Schedule of Friday's Unveiling: Get Up Close and Personal with Lady Lizard "Miss GEICO," the newest member of the GEICO Family
10:00 a.m.: Media "sneak peek" of the fastest offshore powerboat on the water, "Miss GEICO."
Immediately following - Noon: Presentation of Miss GEICO
GEICO Headquarters
Government Employees Insurance Company
One GEICO Plaza
Washington, DC 20076
For more information, or to get up-close to Miss GEICO, call Kanika Tomalin at 727-742-7108.
Complete engine specifications for the AMF Offshore "Miss GEICO" turbine- engine powered boat follow.
Specifications: AMF Offshore "Miss GEICO"
2007 Miss GEICO MTI.
Builder: Marine Technologies Incorporated
Materials: Composite, Carbon, Epoxy
Length: 44 feet
Beam: 10' 6
Weight: 10,000 lbs
Fuel: 500 Gal Capacity
Type: Jet- A, Kerosene, Diesel
Engines: Lycoming T-53 703 series
Drives: BPM, Surface
Horsepower: 1850 x 2
Propellers: Precision, High Strength Alloy
Rudder: Carbon Stainless,
Paint: House of Colors, EFX
Performance: 185+ MPH
GEICO - AT A GLANCE
GEICO stands for Government Employees Insurance Company and the name goes back to GEICO's first customers in 1936 who were government employees and military personnel. Founder Leo Goodwin went into business determined that he could deliver automobile insurance at reduced prices by selecting prime customer groups and marketing directly to them. Goodwin succeeded in driving down operating costs and passed on the savings to policyholders up front as discounts. GEICO continues to find ways to manage its business costs in order to offer savings to customers today. GEICO is ranked the number one U.S. property casualty insurer by the American Customer Satisfaction Index.
Customer Base
-- 7 million auto policyholders and growing
-- GEICO insures more than 12 million vehicles
Size and Scope
-- GEICO is the fourth-largest private passenger auto insurer in the
United States
-- The third-largest property/casualty insurer in the world (Berkshire
Hathaway/GEICO global revenues)
-- The fastest-growing major auto insurer in the U.S., with policies-in-
force growth of 10 percent in 2006.
-- $21.9 billion in assets as of 12/31/06.
-- More than 20,000 associates
-- 12 major offices around the country
-- Provides 24-hour service, 7 days a week, 365 days a year
-- Four affiliated companies meet insurance needs of all types of drivers
Leadership
Tony Nicely, Chairman, President and CEO, GEICO
Lou Simpson, President and CEO, Capital Operations
Berkshire Hathaway Connection
In 1996, GEICO became a wholly-owned subsidiary of Berkshire Hathaway, headed by Warren Buffett, one of the country's most successful investors. For the past two years, Fortune magazine has named Berkshire's property-casualty insurance operation the most admired in the country.
Financial Strength
GEICO/Berkshire Hathaway and its affiliates (GEICO General, GEICO Indemnity and GEICO Casualty) enjoy the highest ratings in the industry for financial strength and claims-paying ability:
http://sev.prnewswire.com/sports/200...2042007-1.html
in GEICO land
