Doing some marketing to these areas and was wondering what are the upscale areas of each city or suburbs or the areas (north/south etc) to stay away from. I will be marketing a higher end product with these demos.

45 to 60 age
150K+ household income
home value of 200K+

Thanks!

In St. Louis the higher demographic areas border Hwy 40/I-64 from Chesterfield to Clayton, and include Clayton, Ladue, Brentwood, Frontenac, Town and Country, Des Peres, Creve Coeur, Chesterfield, and extending south a bit to Wildwood, Ellisville, Ballwin and Manchester.

in KC you will prolly want to stay to the South, Overland park, Shawnee Mission, Olathe, Fairway staying away from the Eastern part of KC would be best.

In Wichita it is way east and way west parts of town

this is older data (2000 I believe), but the zips are still the same, median HH income the year prior 1999

1. 67230 $93,593

2. 67235 $80,472

3. 67205 $75,070

4. 67226 $67,276

5. 67206 $64,258

Let me know if you need more info

I would include Lake st. Louis and parts of st charles for the stl area

Wow thanks for the quick responses !!! I will be doing a direct mail piece so info is much appreciated !!!

I figure to hit the LOTO area as well.... cant hurt. I have Osage Beach and Lake Ozark... does that cover it?

You should check Lee's Summit MO., it's east of KC and
@2 hours from LOTO
I don't think 200K will get you much on the KS side.

may want to include Leawood and Stanley in your "KC" Roster.

These are the areas you want to hit. Not sure adding St. Charles would be effective, few and far between there...

If you want to include the Villages and Porto Cima you'll need to add Sunrise Beach.