He said back in May they had to cut used truck/suv prices by 25% to sell off overstocked inventory. Now people realize with the savings offsetting fuel prices they can still drive trucks/SUVs.

When addressing new car/truck pricing they realize to move the 08's they will need to cut prices and stock less of the truck/SUV inventory in the future to eliminate the overstock they have now. He was quoted saying on some models the price cuts will have to be 10-25%.......ouch.

So will the salesmen take the hit or will it be the company?