We have a designer working on a new logo for XT-Innovations, and they did one version using a swoosh much like the older Baja logo. Would that be in bad taste, or is that OK since we are probably the most knowledgeable company out there on the old Baja products? This would not be the final version, but it is a start.

XT

Some thoughts... and these are just my opinions.

I'm not a Baja guy, but the swoosh would likely connect with anyone with knowledge of the brand- not a bad thing.

About the type- Mistral is a bit dated, and although I have always liked the typeface, it literally shouts early 90's to me. I admit that am a bit more opinionated about this than most. For logos, bold and READABLE is the rule of the day, and for type- something not 'off the shelf' makes your mark a bit more unique. My initial suggestion would be to can the lower case 'i' and the duplication of the name, and incorporate the word 'Innovations' into the XT graphic. (see attached-- change colors and add swash to suit your tastes.)

I would stay away from yelo as a primary color. It has very little optical weight and from a distance will completely disappear on a white background (such as a boat).

Ok, that was probably more than you were asking for. These are just my opinions, and art is a subjective thing.

Best of luck with your venture.

Looks Dated

Doc,

Are all of these dated?

Jayboat,

Something bold and readable like these? The brown logo is our current one, and I don't care for it. Everyone needs to slam away, thats why I posted the thread! You won't hurt any feelings here. My favorite is the third one down on the left page.

XT

I like the two on the top right.
The Baja swoosh, to me, is ugly. I don't even like it on Bajas.

2nd one on right...I agree the other with swoosh looks dated

Jay, flying in on the eight for
the run on the tenth, see u then.
need pic of new boat.
Rick

X T Dave match colors of my
boat and ill take a set
Rick

I like the bottom right and the second from the bottom on the left. But I do not care for the brown

I like the second one down on the right, not sure if it's what you're going for but I think it looks more aggressive.