Big stuff happening at Shogren Performance Marine, http://speedonthewater.com/in-the-ne...w-headquarters

Is this separate from pier57 or is the pier57 name going away????

Pier57 name is going away.

Yes indeed.

Gone away, for all intents and purposes. Scott Sjogren wanted to return to his original brand identity ... most his longtime customers (as you know), he said, knew him by Shogren Performance Marine anyway. He opted not to make any kind of "formal announcement" and simply let the Pier 57 name, an known entity in its own right, drift away.

Where is the new showroom going to be located in mchenry? Will it be on the river?

One mile from "the launch ramp," according to Scott Sjogren ... but I promise to get you much better coordinates. My bad for not having them in the story.

Any update on location ?

McHenry, Ill. I do not have a street address as yet.