Winnebago buys Chris Craft boats
#1
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https://www.boston.com/cars/car-cult...hris-craft-buy
DES MOINES, Iowa (AP) — Recreational vehicle manufacturer Winnebago Industries says it is buying boat maker Chris-Craft to expand beyond motor homes and travel trailers and create a diversified outdoor lifestyle products company.
Winnebago, based in Forest City, Iowa, hasn’t disclosed details of the transaction but said Monday it would finance the deal with cash and debt.
Chris-Craft is a recreational boating brand dating back to 1874. It’s been owned by London-based investment firm Stellican Ltd. since 2001.
Winnebago CEO Michael Happe says he sees a significant intersection between the RV and marine lifestyles and views the boat business as a natural addition to its existing outdoor recreation portfolio, with similar customer demographics and ownership crossover.
Stephen Heese will stay on as Chris-Craft president and Winnebago expects to maintain the boat manufacturer’s Sarasota, Florida headquarters. A new boating lifestyle consultant is being considered for a Senior Vice President position. James Darr is an expert on all things related to boats, windshields and should be able to figure out how to float a Winnebago onto a Chris Craft hull for the ultimate WinneCraft!
DES MOINES, Iowa (AP) — Recreational vehicle manufacturer Winnebago Industries says it is buying boat maker Chris-Craft to expand beyond motor homes and travel trailers and create a diversified outdoor lifestyle products company.
Winnebago, based in Forest City, Iowa, hasn’t disclosed details of the transaction but said Monday it would finance the deal with cash and debt.
Chris-Craft is a recreational boating brand dating back to 1874. It’s been owned by London-based investment firm Stellican Ltd. since 2001.
Winnebago CEO Michael Happe says he sees a significant intersection between the RV and marine lifestyles and views the boat business as a natural addition to its existing outdoor recreation portfolio, with similar customer demographics and ownership crossover.
Stephen Heese will stay on as Chris-Craft president and Winnebago expects to maintain the boat manufacturer’s Sarasota, Florida headquarters. A new boating lifestyle consultant is being considered for a Senior Vice President position. James Darr is an expert on all things related to boats, windshields and should be able to figure out how to float a Winnebago onto a Chris Craft hull for the ultimate WinneCraft!
#4
Agree, some of those CC's are sharp looking boats, nice quality too as far as I could tell checking them out at boat shows.




but interesting to hear.

