Apparently the cigarette racing clothing line launches tomorrow…did anyone happen to watch the video promo…

thoughts?

A lot of the gear looks good but if they come out at like $60 for a tee shirt then expect a lot to collect dust.

They can quadruple their clothing sales that way.

In general I think the clothes look good. they are certainly more modern and up to date…I like that they are offering pants and other warm clothes options (I.e. sweat shirts, etc).

the promo video was a bit strange…the vibe I got, which could be completely wrong; was that they are targeting younger generations/millenials. Again I could be completely wrong.

for those who haven’t seen it…it’s basically a bunch of 20 year olds out using brand new cigarette boats. I don’t know. It was kind of odd.

Where can we find this video?

The clothes look nice. Not sure the video suits their actual target audience.
There was an other video talking about "the next generation of offshore racing". It was a cool drone shot of the 5150 and a Center Console going under a bridge. Guess I missed the point.

it’s is on there Instagram page…I personally don’t have Instagram. It was sent to me by someone. Try this link.

https://www.instagram.com/cigaretteracingteam/?hl=en

Finally something I can wear with my Lamborghini hat and Porsche shoes.

Seems a lot have been targeting that group, but why wouldn't you? Just like HD and Cadillac did years ago, the buyers were getting old, need a younger gen to step up.

I'd like to see what they have. I don't have instagram however so can't see it. It's smart to try and target younger audiences. There's plenty of young VERY rich people out there. However, I sincerely hope there's someone around that is offering advice from the standpoint of established owners, ehhem - more mature shall I say? Good to change strategies and look at other avenues of revenue and revitalize and reinvent and change it up but don't forget about the established base. Seems the core base owners / fans of the brand are lost in the mix. Fore example, throwing all your eggs into the Instagram basket? Think I know more people in the boating community that hate social media then those that actually use it.