Massive and modern, https://www.speedonthewater.com/merc...er-in-indiana/

I get the location (central USA, cheap land/building/labor costs) but...........you would have to wonder if somewhere like Florida would make more sense being how much product is sold/needed there! S Florida might be too expensive but central Florida probably would have been competitive to Indiana.

This location doesn't surprise me at all, flew into Indianapolis this past Sept for my granddaughters birthday, they live in Brownsburg. When flying in the amount of warehouses is crazy and like you say they can ship all directions. UPS and Fed Ex have HUGE hubs there. Almost all the major race teams have facilities there as well.

No one wants to be in south Florida it is just to far down, it normally will mean at least one way the truck will be dead headed.

Here is a interesting, look at the number of registered boats by state:
https://www.statista.com/statistics/...ating-vessels/

Yup. Logistical access is key. It is said that more than half the country's population is within a 500mi radius from Dayton Int'l Airport. I'd guess it isn't much different for Indy.

Thanks. Brad.
(937)545-8991

That and Major highways that head in every direction.

In the link posted it was noted FL had the most registered boats, clearly has to be Mercury's biggest market. South Florida is cost prohibitive for land/labor etc. But I was thinking that with the most amount of registered boats, plus the access to Carribean/South American markets FL seems like where most of the parts are going to end up so why not distribute them there. Ocala/Jacksonville/Tampa/Orlando would be reasonable.

For the non-farmers amongst us that's 11.7 acres under the roof. Probably half of it for storing replacement Bravo drives.

It's a perfect spot not only for global distribution, but MN, MI, OH, IL and WI make up 3,087,979 registered boats vs FL 987,769.

Don't forget us Canucks. I don't know what the figure is today but years ago 15% of US marine industry production went to Canada.

Excellent point but also consider the FL boats run year round AND most of them are in that evil salt water which no doubt wears out parts faster than the up north fleets.