THE SUPERBOWL NAME.
a customer told me to be careful advertising, a SUPERBOWL SPECIAL??????

I believe they do own the rights to the name but as far as advertising a Super Bowl sale or special I wouldn't think that would be a legal issue unless you were giving away NFL paraphernalia or tickets.

Roby

I have heard that the use of "Superbowl" by anyone other than the NFL is a copyright/trademark infringement
I know that they cannot say NFL on the radio.

I heard a local ad on the radio today that used
"The Big Game in Houston" instead of Super Bowl.

Thought that was kinda weird but now I know why they may have said it that way.

You see alot of Bars & Restaurants with banners made up advertising Super Bowl parties

I can't remember what chip company it was but one of them was getting sued by the NFL but won because they said it like thats a Super.....Bowl of chips, Not thats a SuperBowl of chips, and they showed a bowl of chips everytime they said it.

Yes, They own it and Yes, they will sue you for using it. Dave

Super Bowl is not Superbowl. It is all a Super Bore to me, I'll be driving home from sledding anyway.

http://www.click2houston.com/sports/2795244/detail.html

Here is the story on the news website explaining everything...If Darin says he is having a Super Bowl Sale on props I doubt they would do everything. Every business in Houston is having a Super Bowl something, besides would'nt it just be more hype for the NFL for the game?? I can see how selling super bowl merchandise would be illegal...We have people peddling fake shirts all over

i heard the nfl has been surfing oso for the last 8 posts and the jury is out on a pending law suit ttt you all used that superword! thats what this world is coming too.