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Dave Scott and Budweiser Select

Tuesday, November 8, 2005
Budweiser Select to sponsor World Champion Dave Scott’s Professional Offshore Powerboat Racing Team

by Rodrick Cox, Budweiser Select Offshore Racing

ST. LOUIS -- The nation’s fastest growing beer brand, Budweiser Select, and the world’s fastest offshore driver, Dave Scott, joined forces today with Budweiser Select becoming the primary sponsor of Scott’s Budweiser Select Offshore Powerboat Race Team.

The Budweiser Select Offshore Powerboat Race Team will incorporate Scott’s entire offshore racing program. The fleet includes the multi-time, world champion 46-foot Skater; the newly built 2005 40-foot MTI SuperCat and the speed record-holding 36-foot Skater, which all compete in Offshore Super Series and Super Boat International/APBA sanctioned competition.

The Budweiser Select Offshore Powerboat race team will unveil its new sponsorship during the upcoming Super Boat International/APBA/UIM Key West World Championships, held in Key West, Fla., Nov. 13-20.

“Budweiser Select and the Dave Scott race team are a perfect partnership,” said Tony Ponturo, vice president, Global Media and Sports Marketing, Anheuser-Busch, Inc. “Dave and the entire Budweiser Select race team have a history of winning races and have established a great connection with recreational boating and powerboat racing enthusiasts. Powerboat racing is a lifestyle, and we see this sponsorship as an opportunity to introduce a new wave of beer drinkers to a new kind of beer, Budweiser Select.”

Since 1995, Scott has amassed an impressive resume, securing 13 world and national championships, 45 career victories, four kilo speed records and two offshore powerboat world speed records.

“We are very excited to welcome Budweiser Select to our family,” Scott said. “I think this is a great opportunity for our team and Anheuser-Busch to tap into a very large fan base and leverage an exciting new brand. Professional Offshore Powerboat Racing is a sport driven by exceptional sponsorship support, and having a company like Anheuser-Busch on our team will certainly help us maintain our competitive edge.”

Budweiser Select, launched nationally in February, is a new kind of beer brewed longer for a bold taste that finishes clean. Budweiser Select boasts a unique full-bodied flavor that appeals to sophisticated beer drinkers. Contemporary adult consumers have responded, making Budweiser Select the 12th best selling beer in the nation in less than seven months.

Based in St. Louis, Anheuser-Busch Cos., Inc. is the leading American brewer holding nearly 50 percent of the U.S. beer market. The company is American-owned and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine’s 2005 “America’s Most Admired Companies” and in the top 30 on FORTUNE’s 2005 “Global Most Admired Companies” list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com or www.budweiserselect.com.