1 year ago I went on the Formula site, and they asked somewhere the VIN of the boat I had bought to keep track of wich boat is where ( marketing plan of course). So I answered (85 F 35-7).

Today I received 4 super nice looking brochures on their 2007 models... I was surprised to receive this. Even the cruiser brochure! Not sure if they remenber I have a 1985 boat budget! not a 2005 boat budget! Anyway, I just wanted to say I appreciated receiving this. We never know, someday maybe...

Thanks Formula!

I have an '89 and I'm on their list too. Even got a Christmas card the past two years . They're hoping you'll hit the lottery or come into a big inheritance

Same here, I got on their mailing list based on the fact that I own a 1991 242. They must have a big marketing budget.

Formula has a great marketing program.They know that such a high percentage of owners love their boats,even the older ones,when those owners are ready to step up,they most likely will stay with Formula,so the company wants all Formula owners to be kept abreast of all new products. What better prospect for a new Formula than an owner of a Formula(regardless of year). Also,any new owners of older boats are encouraged to contact Formula so they can update their records and put you on the mailing list.Been a boat dealer for 40 years,a Formula dealer for 15. Wish I had become a Formula dealer sooner,would have saved me a lot of grief with other builders

How do you get on their list?

Follow the white rabbit www.formulaboats.com/contact/mailings.aspx

Formula themselves, and the 353 have been good to me! I am very happy with my decision to join the Formula family thus far.

I am sniffing around at something more "custom", but it's hard to leave them, and this boat just does everything well!

Formula also likes pics and stories about older and unique Formulas for their newsletter. Cuda's Kaama drive boat would be a natural for that. Only catch is all the older boats must have a bimini top to to have pics in the newsletter